Product Marketing Manager

• Own the GTM strategy and execution for our suite of products and track relevant metrics in partnership with the Product team
• Develop and refine the positioning and messaging for our products, ensuring they stand out in a competitive market. Collaborate closely with product management to align marketing strategies with product roadmaps and launches.
• Research the market, share competitive intelligence, and build battle cards, pitch decks, and one-pagers required to support pipeline growth and drive conversions
• Own the process of gathering and analyzing customer feedback, and market and competitive data to inform product development and marketing strategies. Utilize insights to create compelling, data-driven narratives that drive engagement and adoption
• Create and oversee the creation of compelling content such as product pages, blogs, videos, and articles to support feature launches and demand generation campaigns
• Own product positioning across channels including review sites, marketplace listings, social posts, interactive product tours, short videos, email campaigns, and internal documentation
• Track, analyze, and report on the performance and impact of marketing campaigns to executive leadership, with continuous improvement recommendations

• 5+ years of experience in global SaaS marketing for SMB and mid-market businesses.
• Bachelors degree in Journalism, Communications, Marketing, or a related field.
• Excellent storytelling, writing, editing, and proofreading skills

• You are a customer-obsessed marketer who demonstrates a deep, data-based understanding of the user to advocate effectively for their needs across the business
• You are an exceptional communicator (written, verbal, and visual) who builds rapport with internal collaborators and customers
• You craft high-quality, plagiarism-free content that fuels both customer acquisition and adoption.
• You also follow popular culture and understand American/Global cultural references
• You prefer a "test and learn" approach to continuously optimize marketing campaigns, including A/B testing, segmentation analysis, and performance tracking
• You have an entrepreneurial approach and passion, a sense of urgency, and an ability to drive meaningful change in the industry

Benefits/Perks:

• Opportunity to work and collaborate with a global team spread across 6 countries
• Routine hackathons and learning boot camps to promote knowledge sharing