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JustCall

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4.0

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26 JustCall Jobs

Director of Product Marketing

JustCall

4.0

based on 1 Review

6-9 years

Bangalore / Bengaluru

1 vacancy

Director of Product Marketing

JustCall

posted 14hr ago

Job Role Insights

Key skills for the job

Data Analytics Salesforce Tamil Automation Testing Market Research Product Marketing

+ 4 more

Job Description

About the Role:

At SaaS Labs, Product Marketing defines and executes the GTM strategy. We are seeking an experienced and passionate Director of Product Marketing to lead a team of product marketers.
In this pivotal role, you will take end-to-end ownership and execution of the GTM strategy critical to accelerating revenue growth. You will develop value-based messaging, create compelling content, generate competitive positioning and deliver sales enablement. You will also drive product launches, partnering closely with the Product team and collaborate with the broader Go-To-Market functions.

What will you do in this role

Deep Customer Insight: Regularly interview customers to gain deep customer insights into the pains, triggers and benefits critical to developing compelling customer value propositions.
Market Research and Competitive Analysis: Conduct ongoing research to gain insights into market trends and competitive threats and use them to inform positioning, strategies and product roadmaps.
Market Definition: Armed with the deep customer and competitive insights, analyze funnel and customer lifecycle data to define the buyer categories, market segments and ICPs.
Value-Based Messaging: Craft differentiated, value-based messaging based on deep customer insights for each major customer segment.
GTM Enablement: Create sales tools (e.g., prospect/customer decks, datasheets, competitive battlecards) and train sales/Ps/CS teams to deliver compelling value-based messaging that increases win rates and NRR.
Product Strategy Launches: Working closely with Product, accelerate growth by influencing product roadmap and successfully launching new products that deliver more customer value, improve competitiveness and expand TAM.
Analytics and Experimentation: Track key product marketing KPIs, including iterating on messaging and sales tools to improve conversions in the sales and marketing funnel.
Team Leadership: Build, develop and lead a high-performing product marketing team. Foster a growth mindset with a focus on creativity, collaboration, and continuous improvement

What you Bring to this role

Education: You have a Bachelor s degree in marketing, business or a related field.
PMM Experience: You have 10+ years of product marketing experience in B2B tech and SaaS, with proven results in developing messaging and content for products that serve multiple use cases.
Leadership Experience: You have 5+ years of experience managing high-performance product marketing teams with a track record of success developing and executing GTM strategies and high-profile launches. While you may have led teams in the past, you are equally comfortable rolling your sleeves to complete tasks yourself, if needed.
Exceptional Communicator: You possess exceptional communication and story-telling skills (written, verbal, visual) in English, both for internal and customer audiences.
Analytical: You have strong analytical skills with the ability to leverage both qualitative and quantitative evidence to inform decisions and measure performance.
Entrepreneurial: You are self-directed with an entrepreneurial approach and passion, a sense of urgency and a bias for action.
GTM Motion: You have experience in both PLG and SLG GTM motions.
Customer Segments: You have marketed to both SMB and Mid-Market sized customers.
Domain Expertise: You have experience in the CCaaS or related markets.

SaaS Labs is a global SaaS company automating high-volume prospect and customer communications for sales and support teams at over 7000 growing businesses. One of the fastest-growing companies in India, SaaS Labs is backed by leading investors such as Peak XV Partners, Base10 Partners, and Eight Roads. Currently, our portfolio of products includes JustCall (Contact Center Software), Helpwise (Shared Inbox), EasyCalendar (Scheduling Software), CallPage (Callback Automation), and CallRoot (Call Tracking and Analytics).

SaaS Labs is a diverse international team with over 300 passionate problem solvers. With innovation, experimentation and customer obsession at the heart of its ethos, the company has been honored with 30+ innovation awards including the coveted Deloitte Technology Fast 50 and FT High Growth Companies (Asia Pacific).

Employment Type: Full Time, Permanent

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