Marketing Executive II

As our Marketing Executive II , you would own complete responsibility for engaging, retaining and reactivating users acquired on the app.
You would be responsible for creating and optimising multichannel campaigns across different user segments to drive long term revenue growth and app engagement..
Requirements.
Analyze user behavior to create micro-segments for personalized engagement.
Develop and execute engagement, retention and reactivation campaign strategies, including but not limited to push notifications, in-app messages, WhatsApp, RCS and SMS campaigns to maximize user retention and LTV.
Handling execution of GTM strategies for different product features like loyalty, tournaments, leaderboards, seasonal promotions etc.
Performance tracking and reporting of KPIs for campaigns including conducting A/B tests to optimize messaging, creatives, and timing for campaigns, and generating actionable insights for continuous optimization to create best in class user engagement.
Collaboration with product, communications, design and marketing teams to develop compelling communications strategies.
Staying updated with industry trends, competitor strategies, and emerging channels for app engagement.
Qualifications.
Bachelors degree in Marketing, Business, or a related field.
2-3 years of experience in user engagement, CRM, or campaign management for mobile apps, preferably in gaming or real money gaming industry.
Hands-on experience with CRM tools (e.g., MoEngage, Clevertap, Webengage etc) and analytics platforms (e.g., Google Analytics, Mixpanel, Branch etc)..
Strong understanding of user behavior metrics and engagement strategies..
Excellent communication, organizational, and analytical skills..
What Junglee Games offers for this role:-.
Meaningful global exposure and an opportunity to represent Junglee Games as part of Flutter Entertainment, the largest real-money gaming company in the world..
Ample learning opportunities and the opportunity to work with some of the best leaders and minds in the industry..
In-depth understanding of the gaming ecosystem..
Competitive compensation and incentives..
Excellent work environment, great culture, and global exposure..