Junglee Games - Head/Director - App Store Optimization & Search Engine Optimization - Marketing (8-12 yrs)

Head/ Director - ASO & SEO Marketing

- We are Asia's fastest-growing skill-based gaming company and partner brand of Flutter which is a multi-billion dollar global gaming organization.

- We are focused on providing our customers with the most innovative and exciting gaming experience possible.

- Our success has been driven by our commitment to excellence, our passion for gaming, and our ability to continuously innovate.

- We are driven by our strong value system, which encompasses an obsession with data, a hustler's attitude, an owner's mindset, leading with love, and embracing change.

- As a Head/ Director - ASO/SEO, you will play a key role in driving the visibility, discoverability, and success of our mobile games in the app stores.

Responsibilities:

- Develop and execute comprehensive ASO strategies to optimize app store listings and drive organic downloads and revenue.

- Conduct in-depth keyword research and analysis to identify high-potential keywords and phrases for app optimization.

- Optimize app metadata, including app titles, descriptions, keywords, and screenshots, to improve search rankings and conversion rates.

- Monitor app store rankings, user reviews, and competitor activity to identify trends, insights, and opportunities for optimization.

- Collaborate with cross-functional teams, including product development, marketing, and data analytics, to align ASO strategies with business goals and priorities.

- Stay up-to-date on the latest trends, best practices, and algorithm changes in ASO and mobile app marketing.

- Analyze ASO performance metrics and provide regular reports, insights, and recommendations for optimization.

- Lead experimentation and A/B testing initiatives to optimize app store listings and drive continuous improvement.

Qualifications:

- 5 to 10 years of experience in App Store Optimization (ASO) for mobile apps preferably in the gaming industry.

- Bachelor & degree in Marketing, Business, Computer Science, or a related field

- Proven track record of success in driving organic app downloads, revenue and user engagement through ASO strategies.

- Deep understanding of app store ecosystems, algorithms, and best practices for iOS and Android platforms.

- Expertise in ASO tools and analytics platforms, such as App Annie, Sensor Tower, and Google Play Console.

- Strong analytical skills with the ability to interpret data, identify trends, and draw actionable insights.

- Excellent communication, collaboration, and project management skills.

- Creative thinking and problem-solving abilities with a passion for mobile gaming and technology.

What Junglee Games offers for this role:

- Meaningful global exposure and an opportunity to represent Junglee Games as part of Flutter Entertainment, the largest real-money gaming company in the world.

- Ample learning opportunities and the opportunity to work with some of the best leaders and minds in the industry. In-depth understanding of the gaming ecosystem.

- Competitive compensation and incentives. Excellent work environment, great culture, and global exposure.

About Junglee Games:

- Junglee Games is a leader in the skill-gaming space, with over 120 million registered players.

- Founded in San Francisco in 2012 and part of the $30 Bn Flutter Entertainment Group, Junglee Games is the fastest-growing skill games company in Southeast Asia.

- We have teams in Miami, India, Toronto, and Poland, and our peers at Flutter are based in London and Ireland.

- Some of our notable games are Junglee Rummy, Howzat, Junglee Poker, and Carrom Stars.

- Our mission is to build entertainment for millions of people around the world and connect people through high-quality games.

- The games are available on multiple platforms, including web browsers.

- Android and iOS devices emphasize creating engaging and immersive gaming experiences while incorporating social features to foster interaction and competition among players.

- Since founding, we've drawn 700 of the world's most talented people into our ranks.

- Our team has worked on international AAA titles like Transformers, Star Wars: The Old Republic, Real Steel, Rio, Mech Conquest, and Dueling Blades.

- Our designers have worked on some of Hollywood's biggest hits including the movie Avatar.

- Junglee is not just a gaming business - it is a blend of data science, innovation, cutting-edge technology and, most importantly, a values-driven culture that creates the next set of conscious leaders.

- Junglee Games is an equal-opportunity employer.

- We celebrate diversity and are committed to creating an inclusive environment for all employees.

- Junglee has gained recognition in the gaming industry and has received various accolades for its contributions to the online gaming space and continues to innovate and develop new games, expanding its presence in the global gaming market.

- Website: https://www.jungleegames.com/

- LinkedIn: https://www.linkedin.com/company/junglee-games