Juego Studios - Manager - Digital Marketing (10-15 yrs)

Digital Marketing Manager

Role Overview:

- We are seeking an experienced and results-driven SEO & Digital Marketing Manager with a strong focus on B2B traffic generation, lead acquisition, and multi-channel marketing.

- The ideal candidate will have a proven track record in driving high-quality organic traffic, executing SEO, SEM, ABM, and content strategies, and generating Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) for B2B markets, particularly in North America.

- This role requires a strategic thinker who can lead and execute integrated digital marketing campaigns, ensuring SEO, SEM, content, email marketing, and automation strategies align with business objectives.

- The candidate will manage a team of 10+ specialists across SEO, content, PPC, and website development.

Key Responsibilities:

SEO & ABM Strategy Development:

- Develop and implement comprehensive SEO strategies focused on driving B2B traffic and lead acquisition.

- Execute Account-Based Marketing (ABM) campaigns targeting high-value B2B accounts.

- Conduct market research, competitor analysis, and keyword research tailored to the B2B gaming, VR/XR and technology sectors.

- Improve the Keyword Ranking

On-Page & Technical SEO Optimization:

- Optimize website architecture, content, and UX to meet SEO best practices for B2B audiences.

- Conduct technical SEO audits and resolve issues related to crawl errors, page speed, indexing, and Core Web Vitals.

Off-Page SEO & Link Building:

- Develop and execute high-quality link-building campaigns focused on B2B domains.

- Establish partnerships with industry blogs, forums, and thought leaders for securing authoritative backlinks.

SEM, Performance Marketing & Paid Advertising:

- Manage Google Ads, LinkedIn Ads, and other PPC campaigns to generate high-quality B2B leads.

- Optimize ad spend, landing pages, and A/B testing to improve conversion rates.

- Implement remarketing and retargeting strategies to enhance lead nurturing.

Content Marketing & Conversion Optimization:

- Collaborate with content writers and strategists to develop SEO-optimized, high-value content (blogs, whitepapers, Pod-cast, Video snippets , case studies).

- Ensure content aligns with ABM and B2B buyer journeys to engage decision-makers.

- Provide SEO guidelines for meta descriptions, title tags, and structured data to enhance rankings.

Email Marketing & Lead Nurturing:

- Develop and execute email marketing campaigns for lead nurturing, engagement, and conversion.

- Work with marketing automation tools (HubSpot, Marketo, Pardot) to personalize outreach.

- Track email open rates, CTRs, and lead conversion metrics for optimization.

Performance Tracking & Data-Driven Optimization:

- Monitor, analyze, and report on SEO and digital marketing performance using tools like Google Analytics, SEMrush, Ahrefs, and Google Search Console.

- Track KPIs such as organic lead generation, website conversion rates, and customer acquisition costs (CAC).

- Continuously optimize multi-channel marketing efforts based on data insights.

Team Leadership & Cross-Department Collaboration:

- Manage and mentor a team of SEO experts, content writers, PPC specialists, web developers, and designers.

- Collaborate with sales and business development teams to align marketing efforts with revenue goals.

- Conduct regular training, brainstorming sessions, and performance evaluations to improve team efficiency.

Staying Updated on Trends & Innovations:

- Keep up with SEO algorithm updates, ABM trends, AI-driven marketing, and digital innovations.

- Implement new tools and strategies to stay ahead in the competitive B2B space.

Key Performance Indicators (KPIs):

- Growth in organic website traffic for targeted B2B markets.

- Achievement of MQL and SQL targets from organic and paid channels in North America.

- Improvement in keyword rankings for B2B-focused keywords.

- Increase in high-quality backlinks from authoritative B2B domains.

- Enhanced website conversion rates from organic traffic.

- Performance improvements in paid ad campaigns (ROI, CPL, CTR, CVR).

Qualifications & Skills:

- Bachelor's degree in Marketing, IT, Business, or a related field.

- 10+ years of experience in SEO, SEM, content-strategy, ABM and multi-channel marketing, with a strong focus on B2B lead generation.

- Hands-on experience with SEO tools (SEMrush, Ahrefs, Moz, Google Analytics, Google Search Console).

- Expertise in Google Ads, LinkedIn Ads, and performance marketing strategies.

- Strong understanding of the B2B buyer journey and sales funnel optimization.

- Experience managing a team of 10+ marketing professionals.

- Familiarity with ABM strategies and account targeting for B2B markets.

- Experience in targeting North American markets is highly preferred.

- Strong analytical and data-driven decision-making skills.

- Excellent communication, project management, and leadership abilities.

- Passion for the gaming, technology, and B2B sectors is a plus.