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Manager - Performance Marketing - FMCG (3-5 yrs)

3-5 years

Manager - Performance Marketing - FMCG (3-5 yrs)

Jobinsight Consulting

posted 2d ago

Job Description

Our clients is Mumbai based D2C Protein food brand. We are looking for Performance Marketing expert who will manage and lead the initiatives for the brand and is well-versed with google and meta experience.

Location : Worli, Mumbai

What you'll be doing:

- You will manage and lead the performance marketing to drive traffic, acquire new customers, and generate new and repeat revenue growth. You will create go to market strategy.

- You will play an active role in the formulation of the business/brand's growth strategies through ROI-based consumer approaches and data-driven acquisition strategies.

- Develop effective performance management engagements that support the achievement of the business's overall targets, goals, and objectives.

- Responsible for constantly optimize marketing activities to improve return on investment.

- Optimize marketing budgets to maximize Cost Per Acquisition (CPA) and efficiently scale new customers.

- Run an effective acquisition funnel with diversified acquisition sources, and strong customer loyalty.

- Driving performance on all performance-marketing channels such as Facebook and Google, as well as organic, direct and affiliate sources of revenue and traffic.

- Ensure the optimum performance marketing channel mix that will include digital media, offline channels, analytics and CRM.

- Build acquisition channels across paid and organic channels, with close attention to efficiency of growth spends and constant experimentation.

- Actively managing and growing SEM/SEO campaigns for new and existing categories and markets.

- Come up with 10X growth ideas to discover new ways to grow or optimize upon the existing referral funnels.

- Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives, leading up to metrics around sales, traffic, engagement, LTV/CAC and NPS.

- Deliver customer delight through on-site and off-site interventions leading to an engaging customer experience.

- Evaluating the performance of the channels at regular intervals based on relevant KPIs and conducting A/B tests to deliver conversion growth.

What you'll bring to the team:

- Experience in working with an agency.

- Experience of 3-5 years into performance marketing.

- Expertise in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.

- Expertise in increasing the organic growth vs paid.

- Experience in creating end to end online customer journey.

- Expertise in campaign and channel analysis and reporting, including Google Analytics experience.

- Proficiency in analytical skills and leverage data, metric, analytics and consumer behaviour trends to drive actionable insights & recommendations.


Functional Areas: Other

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Jobinsight Consulting Benefits

Free Transport
Child care
Gymnasium
Cafeteria
Work From Home
Free Food +6 more
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