Manager - Performance Marketing - FMCG (3-5 yrs)

Our clients is Mumbai based D2C Protein food brand. We are looking for Performance Marketing expert who will manage and lead the initiatives for the brand and is well-versed with google and meta experience.

Location : Worli, Mumbai

What you'll be doing:

- You will manage and lead the performance marketing to drive traffic, acquire new customers, and generate new and repeat revenue growth. You will create go to market strategy.

- You will play an active role in the formulation of the business/brand's growth strategies through ROI-based consumer approaches and data-driven acquisition strategies.

- Develop effective performance management engagements that support the achievement of the business's overall targets, goals, and objectives.

- Responsible for constantly optimize marketing activities to improve return on investment.

- Optimize marketing budgets to maximize Cost Per Acquisition (CPA) and efficiently scale new customers.

- Run an effective acquisition funnel with diversified acquisition sources, and strong customer loyalty.

- Driving performance on all performance-marketing channels such as Facebook and Google, as well as organic, direct and affiliate sources of revenue and traffic.

- Ensure the optimum performance marketing channel mix that will include digital media, offline channels, analytics and CRM.

- Build acquisition channels across paid and organic channels, with close attention to efficiency of growth spends and constant experimentation.

- Actively managing and growing SEM/SEO campaigns for new and existing categories and markets.

- Come up with 10X growth ideas to discover new ways to grow or optimize upon the existing referral funnels.

- Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives, leading up to metrics around sales, traffic, engagement, LTV/CAC and NPS.

- Deliver customer delight through on-site and off-site interventions leading to an engaging customer experience.

- Evaluating the performance of the channels at regular intervals based on relevant KPIs and conducting A/B tests to deliver conversion growth.

What you'll bring to the team:

- Experience in working with an agency.

- Experience of 3-5 years into performance marketing.

- Expertise in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.

- Expertise in increasing the organic growth vs paid.

- Experience in creating end to end online customer journey.

- Expertise in campaign and channel analysis and reporting, including Google Analytics experience.

- Proficiency in analytical skills and leverage data, metric, analytics and consumer behaviour trends to drive actionable insights & recommendations.