e-Vitmamin - Manager - Performance Marketing (2-4 yrs)

Role Description: Performance Marketer (Ecommerce Division).

- We are seeking a skilled Performance Marketer with expertise in Google and Facebook platforms to join our ecommerce division.

- In this role, you will manage and execute performance marketing campaigns aimed at driving traffic, acquiring new customers, and generating revenue growth.

- You will be responsible for creating and implementing customer acquisition strategies across paid channels, optimizing marketing activities for ROI, and playing a key role in formulating business growth strategies.

Key Responsibilities:.

- Campaign Management: Execute and optimize performance marketing campaigns to maximize traffic, customer acquisition, and revenue growth.

- Strategy Development: Build and implement customer acquisition strategies across paid channels, ensuring an efficient and diversified acquisition funnel.

- Channel Optimization: Drive performance across all channels, including Facebook, Google, organic, direct, and affiliate sources.

- Optimize marketing budgets to maximize Cost Per Acquisition (CPA) and scale new customers efficiently.

- Analytics & Reporting: Regularly evaluate channel performance based on KPIs, conduct A/B tests, and create reports with actionable insights for ongoing optimization.

- Customer Experience: Oversee digital D2C initiatives, ensuring customer delight through on-site and off-site interventions.

- Focus on metrics such as sales, traffic, engagement, LTV/CAC, and NPS.

- Innovation: Develop and implement 10X growth ideas to discover new ways to grow or optimize existing referral funnels.

- Cross-Channel Integration: Ensure an optimal performance marketing channel mix, including digital media, offline channels, analytics, and CRM.

- End-to-End Management: Actively manage and grow paid campaigns, oversee operations of websites, apps, and content platforms.

What You'll Bring to the Team:

- Experience: 2-4 years in performance marketing, preferably with a D2C brand or agency.

- Experience in ecommerce is highly preferred.

- Technical Skills: Proficiency with attribution platforms like Branch, Adjust, and Appsflyer, as well as Google Analytics.

- Analytical Expertise: Strong analytical skills with the ability to leverage data, metrics, and consumer behavior trends to drive actionable insights and recommendations.

- Strategic Vision: Expertise in building multi-channel marketing strategies, including affiliate marketing, PPC, social media, and organic growth.

- Customer Journey: Experience in creating end-to-end online customer journeys that enhance engagement and conversion.