iServeU Technology - Specialist - SEO (4-5 yrs)

About the job:

Key Responsibilities:

Search Engine Optimization (SEO):

- Conduct keyword research and analysis to identify opportunities for website content optimization and ranking improvements.

- Optimize on-page elements, including meta tags, headings, content, and internal linking to improve website search engine visibility.

- Implement technical SEO best practices, including site structure, URL optimization, and mobile responsiveness.

- Monitor and analyze website performance using SEO tools and make data-driven recommendations for continuous improvement.

Content Marketing:

- Collaborate with the content team to create SEO-friendly content that aligns with iServeU's marketing objectives and target audience.

- Ensure content is optimized for search engines and leverage keyword research to drive organic traffic.

Digital Marketing Strategy:

- Develop and execute digital marketing campaigns across various channels, including social media, email marketing, display advertising, and search engine marketing (SEM).

- Use analytics tools to monitor campaign performance and identify areas for optimization and increased ROI.

Website Management:

- Regularly update and maintain the company website, ensuring all content is up-to-date and accurately represents the brand and offerings.

- Collaborate with web developers to implement necessary changes and improvements to enhance user experience and conversion rates.

Analytics and Reporting:

- Track and analyze key performance indicators (KPIs) related to SEO and digital marketing initiatives, preparing regular reports for management.

- Use data insights to measure campaign success, identify trends, and recommend actionable improvements.

Collaboration and Communication:

- Work closely with cross-functional teams, including marketing, design, and development, to ensure alignment and consistency across all digital channels.

- Coordinate with external agencies and vendors as needed to execute specific digital marketing initiatives.

Requirements:

- Bachelor's/master's degree in Marketing, Digital Marketing, or a related field.

- Proven experience in digital marketing with a focus on SEO strategy and implementation.

- Familiarity with SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, etc.

- Solid understanding of search engine algorithms and ranking factors.

- Strong analytical skills with the ability to interpret data and make data-driven decisions.

- Creative thinking and problem-solving skills to develop innovative digital marketing campaigns.

- Excellent communication and interpersonal skills to collaborate effectively with various teams and stakeholders.

- Knowledge of the fintech industry and financial products/services is a plus.