iServeU Technology - Manager - Marketing (4-6 yrs)

- The Marketing Manager will be responsible for developing and implementing comprehensive marketing strategies to promote our brand, drive customer engagement, and increase market share.

- You will oversee a team of marketing professionals and work closely with cross-functional departments to execute marketing campaigns, manage the marketing budget, and ensure alignment with business goals.

- The ideal candidate is creative, data-driven, and has a deep understanding of marketing trends and tools.

Key Responsibilities:

Marketing Strategy Development:

- Develop and execute the overall marketing strategy to enhance brand visibility, customer acquisition, and engagement.

- Align marketing objectives with business goals to ensure maximum impact and measurable results.

- Conduct market research and competitor analysis to identify opportunities and market trends.

Campaign Management:

- Lead the development, execution, and optimization of multi-channel marketing campaigns across digital, social, email, print, and other media.

- Collaborate with creative teams to design marketing materials, including advertisements, brochures, and digital content.

- Manage and oversee the production of content for various platforms, ensuring consistency and alignment with brand guidelines.

Team Leadership & Collaboration:

- Lead and mentor a team of marketing professionals, providing direction and support to help achieve team objectives.

- Work closely with sales, product, and other departments to align marketing initiatives with business objectives.

- Foster a collaborative and innovative environment that encourages creative problem-solving.

Budget & Resource Management:

- Develop and manage the marketing budget, ensuring the effective allocation of resources and achieving the highest ROI.

- Track campaign performance and adjust strategies to maximize budget efficiency and results.

- Evaluate the performance of marketing investments and recommend adjustments as necessary.

Brand Management:

- Ensure consistent branding across all marketing materials, campaigns, and communications.

- Maintain and strengthen the company's brand image and reputation in the market.

- Monitor and manage online reviews, customer feedback, and brand sentiment to ensure a positive brand perception.

Digital Marketing & Analytics:

- Oversee the company's digital marketing initiatives, including SEO, SEM, social media marketing, email campaigns, and online advertising.

- Utilize data and analytics to measure the success of marketing campaigns and identify areas for improvement.

- Stay up-to-date with the latest digital marketing trends and tools to enhance online performance.

- Create and manage customer engagement programs, including loyalty programs, events, and promotions.

- Utilize customer data to personalize marketing strategies and enhance the customer experience.

- Conduct regular market research to understand customer needs, preferences, and behavior.

- Analyze and report on marketing performance metrics, providing insights to senior management for decision-making.

- Prepare and present detailed marketing reports to senior leadership, highlighting key performance indicators (KPIs), trends, and growth opportunities