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iServeU Technology - Manager - Marketing (4-6 yrs)

4-6 years

iServeU Technology - Manager - Marketing (4-6 yrs)

iServeU

posted 1mon ago

Job Description

- The Marketing Manager will be responsible for developing and implementing comprehensive marketing strategies to promote our brand, drive customer engagement, and increase market share.

- You will oversee a team of marketing professionals and work closely with cross-functional departments to execute marketing campaigns, manage the marketing budget, and ensure alignment with business goals.

- The ideal candidate is creative, data-driven, and has a deep understanding of marketing trends and tools.

Key Responsibilities:

Marketing Strategy Development:

- Develop and execute the overall marketing strategy to enhance brand visibility, customer acquisition, and engagement.

- Align marketing objectives with business goals to ensure maximum impact and measurable results.

- Conduct market research and competitor analysis to identify opportunities and market trends.

Campaign Management:

- Lead the development, execution, and optimization of multi-channel marketing campaigns across digital, social, email, print, and other media.

- Collaborate with creative teams to design marketing materials, including advertisements, brochures, and digital content.

- Manage and oversee the production of content for various platforms, ensuring consistency and alignment with brand guidelines.

Team Leadership & Collaboration:

- Lead and mentor a team of marketing professionals, providing direction and support to help achieve team objectives.

- Work closely with sales, product, and other departments to align marketing initiatives with business objectives.

- Foster a collaborative and innovative environment that encourages creative problem-solving.

Budget & Resource Management:

- Develop and manage the marketing budget, ensuring the effective allocation of resources and achieving the highest ROI.

- Track campaign performance and adjust strategies to maximize budget efficiency and results.

- Evaluate the performance of marketing investments and recommend adjustments as necessary.

Brand Management:

- Ensure consistent branding across all marketing materials, campaigns, and communications.

- Maintain and strengthen the company's brand image and reputation in the market.

- Monitor and manage online reviews, customer feedback, and brand sentiment to ensure a positive brand perception.

Digital Marketing & Analytics:

- Oversee the company's digital marketing initiatives, including SEO, SEM, social media marketing, email campaigns, and online advertising.

- Utilize data and analytics to measure the success of marketing campaigns and identify areas for improvement.

- Stay up-to-date with the latest digital marketing trends and tools to enhance online performance.

- Create and manage customer engagement programs, including loyalty programs, events, and promotions.

- Utilize customer data to personalize marketing strategies and enhance the customer experience.

- Conduct regular market research to understand customer needs, preferences, and behavior.

- Analyze and report on marketing performance metrics, providing insights to senior management for decision-making.

- Prepare and present detailed marketing reports to senior leadership, highlighting key performance indicators (KPIs), trends, and growth opportunities


Functional Areas: Other

Read full job description

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Top iServeU Marketing Manager Interview Questions

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What people at iServeU are saying

What iServeU employees are saying about work life

based on 130 employees
66%
67%
75%
94%
Strict timing
Monday to Friday
No travel
Day Shift
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iServeU Benefits

Submitted by Company
Work From Home
Health Insurance
Flexible Working Hours
Compensation
Holiday
Cafeteria
Submitted by Employees
Team Outings
Work From Home
Education Assistance
Health Insurance
Job Training
Cafeteria +6 more
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iServeU Bhubaneswar Office Location

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Bhubaneswar, Odisha Office
Headquarter
Corporate Office - Plot No. E-12, SRB Tower, 11th Floor Infocity Area Chandaka I E Bhubaneswar, Odisha - 751024 Bhubaneswar, Odisha
751024

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