SEO -Content Writer and Social Media

SEO-Savvy Social Media Specialist and Content Writer

Location: Bangalore

Department: Marketing

Reports to: Senior Digital Marketing Manager/Marketing Head

We seek a skilled and experienced Content Writer to craft engaging and informative content across various platforms, including our website, social media, and email campaigns. You'll play a key role in driving website traffic, promoting our app, and establishing our travel platform as the go-to choice for travelers everywhere.

Responsibilities:

• Dive deep into relevant trends and topics that resonate with our target audience.
• Develop high-quality content for our website, including blog posts, articles, and eye-catching landing pages.
• Craft compelling social media content that excites travelers about booking their next travel with our travel app.
• Write clear and persuasive marketing copy highlighting our app's features and benefits.
• Basic understanding of how Content Management System CMS works
• Team up with our marketing and design teams to ensure the content aligns with stunning visuals and our brand voice.
• Implement basic SEO practices to optimize content for search engines and boost website traffic.
• Be our social media champion, promoting our content and engaging with potential travelers.
• Analyze website traffic and identify gaps in our content strategy.
• Recommend fresh content topics based on audience needs and what's hot in travel.
• Maintain consistency in brand voice, style, tone, and visuals across all content channels.
• Create website content to reflect current information and keep our messaging sharp.
• Develop and maintain content calendars for our website and social media channels, ensuring a steady stream of engaging content.

Skills & Qualifications:
Mandatory:

• 3+ years of experience as a content writer or in a similar role.
• Excellent research and writing skills with a strong command of grammar and punctuation.
• Proven ability to create engaging and informative content in different formats.
• Experience with content management systems (CMS) preferred.
• Understanding of SEO best practices.
• Excellent communication and collaboration skills.
• Ability to work independently and meet deadlines.

Preferred:

• Strong understanding of content marketing strategies.
• Experience with email marketing campaigns.
• Proficiency in creative ideation.
• Prior experience in a marketing agency or a startup background