SEO-Savvy Social Media Specialist and Content Writer

Greetings from Invisia Software - Bangalore.

Job Title: SEO-Savvy Social Media Specialist and Content Writer

Location: Kalyan Nagar, Bangalore

Experience - 3 - 6 years.

Job Summary

We are looking for an experienced Social Media Specialist & Content Writer with 3-4 years of professional experience in SEO-driven content creation, social media management, and community building for small to mid-sized businesses. This role is responsible for crafting engaging, SEO-optimized content across digital platforms, managing social media profiles, and fostering community engagement. The ideal candidate will have a blend of skills in content writing, SEO, social media, and community management to help increase brand presence and audience engagement.

Key Responsibilities

Content Writing & Strategy

● Content Creation: Write clear, compelling, and SEO-optimized content for websites, applications, social media, and other digital platforms.

● Content Planning: Develop and execute content strategies to support brand objectives, enhance visibility, and engage target audiences.

● Research: Conduct in-depth research on relevant topics to create well-informed content, ensuring accuracy, originality, and alignment with the latest industry trends

. ● Keyword Optimization: Utilize keyword research to optimize content for search engines, using tools like Google Analytics, SEMrush, or Ahrefs.

● Editing & Proofreading: Ensure content quality through self-edits and proofreading to maintain high standards of grammar, punctuation, and brand voice consistency. Social Media Management

● Content Strategy for Social Media: Plan, create, and schedule engaging social media content that aligns with brand guidelines and resonates with the target audience.

● Profile Management: Oversee and update social media profiles across platforms (e.g., Facebook, Instagram, LinkedIn, Twitter), maintaining a cohesive and consistent brand presence. ● Audience Engagement: Develop strategies to boost engagement through interaction, storytelling, and community-building on social channels.

● Trend Awareness: Stay up-to-date with social media trends, algorithm changes, and best practices to refine social media strategies. Community Management

● Community Engagement: Actively engage with the online community, responding to comments, messages, and mentions to foster meaningful connections and a sense of community.

● Moderation: Manage and moderate conversations on social media platforms, ensuring adherence to community guidelines and maintaining a positive brand image

. ● Feedback Management: Collect feedback from the community to gain insights into audience preferences and report findings to the marketing team for strategic planning.

● Event Promotion & Live Interactions: Coordinate online events, Q&A sessions, and live interactions to increase brand engagement and community loyalty. Analytics & Optimization

● Performance Monitoring: Use analytics tools to track social media and content performance, analyzing content effectiveness, engagement levels, and making data-driven improvements.

● Campaign Optimization: Leverage feedback from analytics to refine social media campaigns, maximize engagement, and ensure KPI achievement.

● Content Management System (CMS) Proficiency: Use CMS tools, such as WordPress, to upload, update, and format website content. Collaboration & Cross-Functional Work

● Content Collaboration: Work closely with design, marketing, and sales teams to create cohesive campaigns and multimedia content.

● Brand Voice & Consistency: Maintain consistent brand tone, voice, and messaging across all content channels, including website, blog, social media, and email marketing.

Qualifications & Requirements Education: Bachelors degree in Marketing, Communications, Journalism, English, or a related field. Experience: 3-4 years of experience in SEO-driven content writing, social media management, and community engagement.

Technical Skills:

● Proficiency in SEO tools (e.g., Google Analytics, SEMrush, Ahrefs)

● Familiarity with content management systems like WordPress

● Competence with social media and community management tools (e.g., Hootsuite, Buffer, Sprout Social) Writing & Editing Skills: Excellent writing, proofreading, and communication skills with a strong command of grammar, tone, and style. Digital Marketing Knowledge: Understanding of social media algorithms, SEO best practices, and content marketing strategies. Community Management Skills: Experience in building and engaging online communities, with a focus on audience interaction, feedback collection, and brand loyalty. Analytical Skills: Ability to interpret data insights and make informed adjustments to content and social media strategies.

Key Competencies :

● Creative Storytelling: Ability to create compelling narratives across digital platforms.

● Audience Understanding: Deep understanding of audience personas, content that resonates, and engagement techniques.

● Time Management: Strong ability to manage multiple projects and meet deadlines in a fast-paced environment.

● Problem Solving: Demonstrated problem-solving skills, especially in moderating community interactions and handling customer feedback