Specialist - Social Media Content

• Own the entire content creation charter for social media channels - these content will have to be developed in house

• Create original, high-quality content for posts, tweets, videos, and other social media formats independently

• Building brand Niyo on social platforms - develop strategy / vision, persona, tonality, etc and execute with rigour and precision

• Drive high engagement and develop strong communities on social media platforms through big ideas, daily content, innovation, and integrated campaigns

• End to end ownership of concept and creative development - ability to generate ideas, own the creation and execute the same

• Working with cross functional teams to develop social media campaigns around different aspects such as product, financial education, technology, market news, employer / talent branding, etc

• Develop a strong social content playbook which defines the entire roadmap for social media

• Setting and owning strong key performance indicators (KPIs) for social media campaigns and tracking them with rigour

Preferred Skill Sets and Qualifications

• At least 3 to 5 years of experience in end to end of creation of compelling content for social media channels such as Instagram, Youtube, LinkedIn, etc

• Creative thinker and ability to generate impactful ideas - a must for this role

• Experience in building, defining, and executing social media campaigns

• Experience in setting up and scaling social platforms for brands planning, strategy, and execution

• Hands on experience in social content management, creation of relevant content and planning of social content calendar

• Ability to identify long term opportunities and new trends in social media behaviour

• Ability to work in a fast-paced environment and with multiple stakeholders across teams