8 Invisia BPO Solutions Jobs

Designation: Creative Head / Creative Director

Location Location: Bangalore

Mode of Work: In Office

Job Description

Job Overview:

The Creative Head / Creative Director will lead and inspire the creative team, bringing innovative and effective marketing campaigns to life for our B2C Travel Tech product. The role requires a blend of individual creative contributions (60%) and management/leadership responsibilities (40%). The ideal candidate will have a strong background in creative direction, design, and team leadership, with a keen understanding of the travel industry and US market preferences.

Primary Responsibilities:

Creative Leadership:

Develop and execute creative strategies that align with the company's marketing goals.

Oversee the conceptualization and execution of creative content across all channels,
including digital, print, social media, video, and email.

Graphic Design:

• Create high-quality graphics, illustrations, and other visual content.
• Stay updated with design trends and tools to ensure cutting-edge creative work

Content Creation and Campaign Management:

• Oversee the creation of high-quality, engaging content for digital and traditional channels including web, social media, email, video, and print.
• Manage end-to-end creative process from concept to execution.

Brand Management:

• Oversee the consistency and integrity of the brand across all touchpoints.
• Develop and enforce brand guidelines to maintain a cohesive brand image.

Team Management:

• Lead, mentor, and manage the creative team, including designers, copywriters, and other creative professionals.
• Foster a collaborative and innovative team environment, providing constructive feedback and support.

Additional Responsibilities

Collaboration and Communication:

• Work closely with marketing, product, and sales teams to align creative efforts with overall business goals.
• Present creative concepts and campaign ideas to stakeholders.

Performance Measurement:

• Track and analyze the performance of creative campaigns.
• Use data insights to refine and improve future creative strategies

• Innovation and Trends:
• Keep abreast of the latest trends in design, technology, and marketing to continuously improve creative processes and outputs.
• Experiment with new creative approaches and formats to engage the target audience.

• Budget Management:
• Manage the creative departments budget, ensuring resources are used efficiently and projects stay within budget.
• Negotiate with vendors and external partners to optimize costs without compromising quality.

• Vendor Management:
• Manage relationships with external vendors, including agencies and freelancers.
• Ensure high-quality deliverables and negotiate contracts as needed

Skills and Qualifications:

Mandatory:

• Bachelors degree in graphic design, Fine Arts, Marketing, or related field.
• At least 6+ years of experience in creative direction, preferably in the travel industry or a related field.
• Strong portfolio demonstrating expertise in creative direction and design across multiple platforms.
• Proven experience in managing and leading a creative team.
• Excellent communication, presentation, Ability to work under pressure and interpersonal skills.
• Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Preferred:

• Masters degree in a related field.
• Experience with video production and editing.
• Knowledge of user experience (UX) and user interface (UI) design principles.
• Familiarity with the latest design and marketing technology, including AI and machine learning applications.
• Strong leadership, communication, and teamwork skills.
• Deep understanding of the US market and consumer preferences.
• Experience working with B2C online travel agencies.

Thanks&Regards

Contact Person: Papitha Gangadharan

Contact No: 8904433244