Senior Manager, Category Management

Interview Kickstart (IK) is a leading tech upskilling platform that helps tech professionals accelerate their careers through expert-led training and mentorship across the US and India. With a strong focus on AI, ML, software engineering, and technical leadership roles, IK offers industry-relevant interview preparation and AI/ML upskilling courses designed by FAANG+ instructors. Our structured programs, hands-on projects, and rigorous interview preparation empower learners to transition into top-tier roles at leading global companies. Join us in shaping the future of tech education and career growth.

We are looking for a Category Leader who would be responsible for strategizing and growing our up-levelling tech categories. We re looking for someone who can build long-term visions for the category and work cross-functionally to deliver results.

What does the role entail?

• Develop the business plan and execute the P&L of the Category.
• Define, track, and improve key metrics across the funnel. Collate and analyze key daily/weekly/monthly data on various performance parameters and report key findings.
• Identify various marketing opportunities that allow for the business to scale up / activate specific consumer segments to grow the category
• Plan for optimization of campaigns for cost-efficient customer acquisition across channels
• Understand consumer segments, behavior, latent needs, and value propositions through qualitative and quantitative research to identify and fill product gaps
• Driving category overall success & growth by working closely with Product, Curriculum, Sales, Marketing, & Operations
• Develop product pricing and positioning strategies
• Generate new product ideas, and enhancements to existing products and collate requests from both internal and external requestors
• Create/Improve the GTM strategy for new/existing products

What Would excite you?

• Complete ownership; there is minimal management and extreme autonomy
• High pedigree, high caliber team
• Contribute directly to the success of the business & the top-line impact

What would excite us?

• Should have 5+ years of relevant experience, and worked as a Category Growth Head or in a similar role.
• Proven experience in launching/scaling categories of any business line in a consumer internet company
• MBA or B.Tech from a Tier 1 college
• Solid knowledge of building GTM strategies, category management, and business development principles
• Radical Accountability: run the vertical like your own business
• Edtech market knowledge/Tech background is an added advantage