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Interview Kickstart
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Senior Manager, CRM
Interview Kickstart
posted 15d ago
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Flexible timing
Key skills for the job
Job Description
- Develop and execute a comprehensive email marketing strategy that aligns with the companys overall marketing goals.
- Manage the end-to-end email campaign processes, including audience segmentation, A/B testing, automation, and performance analysis.
- Create engaging email content and design templates that resonate with our target audience.
- Analyze campaign performance metrics using tools like Google Analytics and email marketing software, providing insights and recommendations for improvement.
- Collaborate with the marketing team to coordinate email campaigns with other initiatives, such as webinars, product launches, and content marketing efforts.
- Monitor industry trends and best practices to continually refine and optimize our email marketing efforts.
- Lead and mentor a team of email marketing specialists, fostering a culture of creativity and accountability.
- Bachelors degree in Marketing, Communications, or a related field; Masters degree is a plus.
- 7+ years of experience in email marketing, with a proven track record of driving results and managing complex campaigns.
- Strong knowledge of email marketing best practices, tools, and metrics.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo) and email service providers (e.g., Mailchimp, SendGrid).
- Excellent writing and communication skills, with the ability to craft compelling messages that drive engagement.
- Strong analytical skills and familiarity with data analysis tools to assess campaign effectiveness.
- Ability to lead projects, collaborate with cross-functional teams, and prioritize tasks in a dynamic environment.
Employment Type: Full Time, Permanent
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Work From Home Team Outings Health Insurance Psychological Counselling Home Office Setup Allowance 
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