Sponsorship Sales Role

Sponsorship Sales Strategy:

• Develop and implement effective sponsorship sales strategies to achieve revenue targets.
• Identify and target key industry players for potential sponsorship opportunities.
• Create tailored sponsorship packages and brochures of events that align with the conferences and prospective clients marketing goals and objectives.

Market Research and Analysis:

• Conduct market research to stay informed of industry trends, competitor activities, and potential opportunities.
• Analyze sales performance data and market conditions to refine sales strategies.
• Identify and develop new business opportunities to expand the sponsorship portfolio.

Team Management:

• Lead, mentor, and manage a team of 1-3 sponsorship sales professionals.
• Set clear performance goals along with you manager, provide regular feedback, and conduct performance reviews.
• Foster a collaborative and high-performance culture within the sales team.

Client Relationship Management:

• Build and maintain strong relationships with key decision-makers and stakeholders within target organizations.
• Ensure a high level of client satisfaction by understanding client needs and delivering value-added solutions.
• Handle high-stakes negotiations and close large sponsorship deals.

Cross-Functional Collaboration:

• Work closely with marketing, event production, and client servicing teams to ensure seamless execution of sponsorship deliverables.
• Coordinate with finance and legal teams to manage contract negotiations and ensure compliance with terms, timely inward payments from clients.

Reporting and Forecasting:

• Prepare regular sales reports, forecasts, and presentations for senior management.
• Track and analyze sales metrics to measure team performance and identify areas for improvement.
• Manage the sponsorship sales budget and ensure profitability.

Qualifications:

• Bachelors degree in business, Marketing, or a related field.
• 8-10 years of experience in sponsorship sales within the B2B events and conferences industry.
• Proven track record of meeting or exceeding sales targets and securing high-value sponsorships.
• Experience managing a sales team of 2 or more people, with strong leadership and mentoring skills.
• Excellent negotiation, communication, and interpersonal skills.
• Strong analytical skills and the ability to translate data into actionable sales strategies.
• Proficient in CRM tools, sales software, and Microsoft Office Suite (Word, Excel, PowerPoint).

Personal Attributes:

• Results-oriented with a strong drive to achieve and exceed sales targets.
• Strategic thinker with the ability to identify and capitalize on new opportunities.
• Ability to create content and proposals which connects the theme of the conferences with the requirements of prospects.
• Highly organized with the ability to manage multiple projects and priorities simultaneously.
• Strong team player with the ability to lead and motivate others.
• Customer-focused with a commitment to delivering exceptional client service.