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41 IPL Biologicals Jobs

Digital Marketing Executive

1-3 years

Gurgaon / Gurugram

Digital Marketing Executive

IPL Biologicals

posted 39min ago

Job Description

Are you passionate about all things digital, with a keen eye for marketing trends and strategies? Do you thrive in a fast-paced, dynamic environment where no two days are the same? If so, we have an exciting opportunity for you as a Digital Marketing Executive.

As a Digital Marketing Executive, you will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products or services. You will play a crucial role in driving brand awareness, generating leads, and ultimately increasing sales through various online channels.

Key Responsibilities:
- Develop and implement digital marketing strategies to drive online traffic to the company website and social media platforms
- Create and manage digital advertising campaigns across various platforms, such as Google Ads, Facebook Ads, and WhatsApp Ads
- Monitor and analyze the performance of digital marketing campaigns and make data-driven decisions to optimize their effectiveness
- Manage and maintain the company's social media presence, including creating and publishing engaging content, and responding to customer inquiries
- Collaborate with the marketing team to create and execute marketing campaigns.
- Stay up to date with the latest trends and best practices in digital marketing and implement new strategies to drive growth and achieve business objectives

Skills and Qualifications:
- Bachelor's degree in marketing, communications, or a related field
- Proven experience in digital marketing, with a strong understanding of online marketing strategies and techniques
- In-depth knowledge of various digital marketing tools and platforms, such as Google Analytics, GoogleAds,Meta and social media management tools
- Excellent analytical skills with the ability to interpret data and make informed decisions
- Strong communication and writing skills, with the ability to create engaging and persuasive content for digital campaigns
- A creative mindset with a passion for staying abreast of the latest trends and technologies in digital marketing

If you're a self-motivated, results-driven individual with a passion for digital marketing, we want to hear from you. Join our dynamic team as a Digital Marketing Executive and help us take our online presence to the next level. Apply now and be a part of our success story!


Roles and Responsibilities

As a Digital Marketing Executive, you will be responsible for planning, executing, and monitoring digital marketing campaigns to promote a company's products or services. This role requires a deep understanding of various digital marketing channels and strategies, as well as the ability to analyze and optimize campaigns to achieve business goals.

Here are the key roles and responsibilities of a Digital Marketing Executive:

1. Developing and implementing digital marketing strategies: You will be responsible for creating and executing digital marketing plans that align with the company's overall marketing objectives. This may involve managing social media campaigns, WhatsApp and SMS marketing, content marketing, and paid advertising.

2. Managing and optimizing digital campaigns: You will oversee the day-to-day management & reporting of digital campaigns, including monitoring performance, identifying areas for improvement, and making data-driven decisions to optimize campaign effectiveness.

3. Content creation and management: You will be involved in creating digital content, such as blog posts, social media updates, and WhatsApp broadcast. Additionally, you will be responsible for managing content distribution across various digital platforms.

4. SEO and website management: You will work to improve the company's search engine rankings by implementing SEO best practices and managing the company website's content and structure.

5. Reporting and analytics: You will track and analyze digital marketing metrics to measure the success of campaigns and make data-driven recommendations for improvement.

6. CRM: Track key CRM metrics, generate reports, and provide actionable insights to improve lead management.Work closely with marketing and sales teams to ensure seamless lead handover and follow-up.Ensure integration between lead generation platforms (e.g., websites, social media) and the CRM system for efficient lead capture and tracking.

 


Employment Type: Full Time, Permanent

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What people at IPL Biologicals are saying

What IPL Biologicals employees are saying about work life

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100%
Flexible timing
Monday to Saturday
No travel
Day Shift
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IPL Biologicals Benefits

Health Insurance
Free Transport
Cafeteria
Work From Home
Job Training
Team Outings +6 more
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