Digital Marketing Executive

Sri Kirthika International and Sri Kirthika Builders Pvt Ltd., a leader in the construction and real estate sector, is seeking an experienced Digital Marketing Executive to enhance our online presence and drive customer engagement. The ideal candidate will excel in creating and executing marketing campaigns tailored to the real estate and construction industry.

Key Responsibilities:

1. Social Media Marketing:

- Develop and implement targeted social media strategies for platforms like Facebook, Instagram, LinkedIn, and YouTube.

- Create and manage engaging posts, reels, and stories highlighting ongoing projects, completed properties, and customer testimonials.

2. Digital Campaigns:

- Plan and execute performance-driven campaigns for lead generation and brand awareness.

- Optimize campaigns to drive inquiries for properties and construction projects.

3. Content Creation:

- Produce high-quality, industry-specific content, including blogs, project updates, and market trends.

- Collaborate with the design team to create visually appealing graphics and videos showcasing properties.

4. Video Marketing:

- Create walkthrough videos, drone footage, and short promotional clips for properties and projects.

- Ensure video content is optimized for engagement across all platforms.

5. Facebook Ads Management:

- Design and manage ad campaigns targeting prospective property buyers and investors.

- Use analytics to refine audience targeting and improve ad performance.

6. Reels and Engaging Content:

- Create visually appealing reels showcasing site progress, property features, and success stories.

- Stay updated on trends to produce innovative content that resonates with the target audience.

Preferred Candidate Profile:

- Educational Qualification: Any Graduate with relevant experience.

- Experience: 2-4 years of digital marketing experience, preferably in the construction or real estate sector.

- Proven expertise in social media marketing, content creation, and campaign management.

- Knowledge of Facebook Ads Manager and Google Analytics will be a plus.

- Proficiency in content creation tools like Canva, Adobe Premiere Pro, or similar software will be an added advantage.

- Excellent storytelling, communication, and interpersonal skills.

- Familiarity with real estate market trends and buyer behavior.

- Ability to work independently and meet deadlines in a fast-paced environment.

Why Join Us?

- Work with a trusted brand in the construction and real estate industry.

- Opportunities for professional growth and exposure to cutting-edge marketing strategies.

- Collaborative and innovative work environment.