Innovapptive - Senior Director - Product Marketing (12-19 yrs)

Location : Hyderabad, India.

Employment Type : Full-Time; Salaried.

Compensation : Base Salary, Bonus, Benefits.

Job Description .

About Us:

- At Innovapptive, we are bringing the industrial front-line worker, back-office and assets together.

- Our platform is the only patented and "Code-Free" connected worker platform for SAP and IBM Maximo and is disrupting and digitizing archaic, tedious, & labor intensive paper-based processes for maintenance, operations, & supply chain.

- The industrial front-line workers are empowered with a suite of highly reconfigurable mobile apps, while the back-office has real-time visibility into the front-line workforce with better planning, scheduling, adoption monitoring and actionable insights.

- Some of the world's largest brands such as Newmont Mining, Dominion Nuclear, Hess, Shell, UNICEF, ConocoPhillips, Reckitt Benckiser are digitally transforming their back-office and front-line industrial worker experiences.

- We are saving companies millions of dollars by improving their asset uptime, productivity, safety, and talent challenges, while delivering jobs better, faster, cheaper and safer.

- We are backed by Tiger Global Management, a Global Marquee Fund with over $30 Billion of Assets Under Management (AUM).

- Tiger Global Management has a reputation of investing and building some of the world's "Unicorn" brands such as Spotify, Netflix, Facebook, LinkedIn, Amazon, Peloton, Harry's, Ola, Flipkart, Freshworks and many more!.

- Recently we have announced our Series B funding led by Vista Equity Partners, a leading global technology investor, with participation from Tiger Global Management, our existing Series A investor.

- Vista invests in mission-critical software businesses that have a clear purpose and a demonstrated track record of success, such as Innovapptive.

- Our mission is made possible by Innovapptive's most important asset: our people. We come together through collaboration and ambition in a team-driven culture.

- Through the success of our product, we have seen monumental growth in our workforce, and we constantly look for exceptional talent to join us.

- At Innovapptive, you are challenged with dynamic tasks that drive your professional development and career growth.

- Join us on our journey to deliver an innovative connected worker experience and to empower 350 Million Industrial Front-Line Workers around the world with the ability to truly harness the power of connected worker experience by improving the working life of a front-line worker and the back-office employee.

The Role:

- We are seeking a proven product marketing leader and evangelist to drive the growth of our Connected Worker Platform at Innovapptive.

- We need a dynamic leader with deep expertise in positioning, messaging, and storytelling, who can manage and build a high-performing team to accelerate pipeline growth and support sales in winning more deals.

- As we continue to expand, we are looking for a passionate individual to take our market leadership to the next level.

How You Will Make an Impact:.

- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

- Develop and execute the marketing strategy for Innovapptive's Maintenance, Operations and Inventory product line.

- Lead a world-class team of product marketers and collaborate with sales teams, solution consultants, and executives to drive business growth.

- Define personas and messaging, creating compelling sales and campaign content that resonates with key buyers.

- Leverage business and product updates, marketplace insights and customer feedback to enhance our storytelling and connect with our audiences effectively.

- Equip sales teams with enablement tools and assets that support pipeline growth and deal closures.

- Partner with product managers and solution consulting to craft engaging demo narratives.

- Launch new products, features, and capabilities that strengthen Innovapptive's competitive differentiation.

- Influence analysts and media to position Innovapptive as a leader in Connected Worker Solutions.

- Serve as an evangelist for Innovapptive products, representing Innovapptive at industry events and with the press.

- Partner with the social media team to lead a social media amplification strategy aligned with key news moments.

What You Bring to the Team:.

- 12+ years of experience in B2B Product Marketing for the North American region.

- Proven ability to hire, coach, and lead high-performance teams.

- Strong storytelling skills with a history of developing impactful positioning and messaging.

- Results-driven, comfortable with both analytical and creative aspects of marketing.

- Exceptional organizational skills with the ability to shift between strategic leadership and hands-on execution.

- Ability to travel up to 25% for sales support and industry events, as circumstances allow.

What We Offer:.

- A positive, open, and highly-innovative environment and team.

- Entrepreneurial spirit with unlimited opportunity to grow.

- Opportunity to work with leading global brands on exciting and impactful projects.