Innovapptive - Manager - Content Marketing (1-2 yrs)

About Us:

- At Innovapptive, we are bringing the industrial front-line worker, back-office and assets together.

- Our platform is the only patented and "Code-Free" connected worker platform for SAP and IBM Maximo and is disrupting and digitizing archaic, tedious, & labor intensive paper-based processes for maintenance, operations, & supply chain.

- The industrial front-line workers are empowered with a suite of highly reconfigurable mobile apps, while the back-office has real-time visibility into the front-line workforce with better planning, scheduling, adoption monitoring and actionable insights.

- Some of the world's largest brands such as Newmont Mining, Dominion Nuclear, Hess, Shell, UNICEF, ConocoPhillips, Reckitt Benckiser are digitally transforming their back-office and front-line industrial worker experiences.

- We are saving companies millions of dollars by improving their asset uptime, productivity, safety, and talent challenges, while delivering jobs better, faster, cheaper and safer.

- We are backed by Tiger Global Management, a Global Marquee Fund with over $30 Billion of Assets Under Management (AUM).

- Tiger Global Management has a reputation of investing and building some of the world's "Unicorn"- brands such as Spotify, Netflix, Facebook, LinkedIn, Amazon, Peloton, Harry's, Ola, Flipkart, Freshworks and many more!.

- Recently we have announced our Series B funding led by Vista Equity Partners, a leading global technology investor, with participation from Tiger Global Management, our existing Series A investor.

- Vista invests in mission-critical software businesses that have a clear purpose and a demonstrated track record of success, such as Innovapptive.

- Our mission is made possible by Innovapptive's most important asset: our people. We come together through collaboration and ambition in a team-driven culture.

- Through the success of our product, we have seen monumental growth in our workforce, and we constantly look for exceptional talent to join us.

- At Innovapptive, you are challenged with dynamic tasks that drive your professional development and career growth.

- Join us on our journey to deliver an innovative connected worker experience and to empower 350 Million Industrial Front-Line Workers around the world with the ability to truly harness the power of connected worker experience by improving the working life of a front-line worker and the back-office employee.

- The Role Innovapptive has been growing rapidly as our Connected Worker Platform becomes the software of choice for industrial companies across the globe.

- We are now ready to double down and hit the accelerate button and increase our market penetration.

- We are looking for a Content Marketing Manager to join our expanding Demand Generation team.

- This role will report directly to the Sr. Director of Demand Generation and will work closely with other members of the Marketing team.

- The Content Marketing Manager will work collaboratively to manage and support all search engine optimization and social media activities.

- This role includes overseeing and supporting various Content Marketing initiatives aimed at enhancing rankings across major search networks with the ultimate goal of maximizing ROI.

- This role is perfect for someone who has entrepreneurial drive and Content Marketing experience! You will directly contribute to the growth of Innovapptive.

How You Will Make an Impact:.

- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

- Develop a data-driven content strategy: Create a long-term and short-term content publishing calendar aligned with business goals and marketing campaigns, incorporating insights from the audit and competitor analysis.

- Conduct a comprehensive content audit: Analyze existing content for brand voice, relevance, and optimization.

- Identify content gaps & opportunities: Research competitors and industry trends to discover content gaps and relevant topics.

- Content creation & management: Write captivating product landing pages, comparison pages, blog posts, articles, white papers, case studies, ebooks, and other formats, and manage a team of freelancers/internal team writers, all ensuring adherence to brand voice and messaging guidelines.

- Monitor & optimize content performance: Track performance through online tools like Google Analytics, SEMRush, HubSpot Marketing.

- Ensure legal compliance (e. , copyright and data protection).

- Stay updated on industry trends to generate new ideas and attract audiences.

- Cross-Team Collaboration: Build strong relationships with marketing, sales, and product teams.

- Align content with the needs of various teams and contribute to overall marketing strategy.

- Contribute to broader marketing strategy: Participate in brainstorming sessions, stay informed about B2B SaaS trends and competitor analysis, and track marketing KPIs, reporting on content performance to stakeholders.

- Content Distribution: Develop a distribution plan to ensure content reaches the target audience through various channels.

- Leverage social media, email marketing, and other platforms for content promotion.

- Lead Generation: Create content that serves as lead magnets, attracting and nurturing leads throughout the buyer's journey.

- Collaborate with demand generation teams to align content with lead generation goals.

- Thought Leadership: Establish the brand and key individuals as thought leaders in the industry through insightful and valuable content.

- Develop documentation, tutorials, and webinars to enhance customer knowledge.

What You Bring to the Team:.

Ideal Candidate:

- The ideal candidate is a highly energetic, passionate, and purpose-driven executive that wants to make a significant impact on the world.

- The ideal candidate will work in a fast-paced, dynamic, and data-driven organization and is obsessed with search engine optimization.

Qualifications:

- 6-9 years of content marketing experience, preferably in B2B software/SaaS products and services or other relevant B2B industries.

- Leadership experience in a content marketing role is a plus.

- Proven track record of creating, optimizing, and repurposing content that supports the entire marketing and sales funnel, demonstrating a quantifiable impact on revenue (e. , increased leads, improved conversion rates).

- Excellent storytelling and editing/proofreading skills are essential.

- Strong understanding of SEO best practices and experience with relevant content analytics tools (e. , Google Analytics and SEMrush).

- Proficiency in a content management system (CMS) used by your company (e. , WordPress, HubSpot).

- Ability to collaborate effectively with a remote team.

- Exceptional communication skills and the ability to work collaboratively across departments.

- Creative and strategic thinker, capable of developing innovative content marketing strategies.

- Strong leadership skills with experience managing and mentoring a team.

What We Offer:.

- A positive, open, and highly-innovative environment and team.

- Entrepreneurial spirit with unlimited opportunity to grow.

- Opportunity to work with leading global brands on exciting and impactful projects.

- Competitive Base Pay.

- Best of plan on Vacation & Paid Time Off.

- Provision of Medical Insurance for family self, dependent, spouse, dependent children, parents/parent-in-laws.

- Paid Maternity and Paternity leave.