Inframantra India - Senior Manager - Digital marketing (4-7 yrs)

Company Description:

Inframantra Real Estate Services is a full-service residential and commercial real estate company located in Gurugram. We offer expertise in property navigation, valuation, analysis, and management. Our team of subject matter experts come from diverse backgrounds and work together to deliver seamless service under a common management structure. We aim to transform corporate real estate solutions into a distinct competitive advantage for our clients.

Job Title: Digital Marketing Manager

Department: Marketing

Location: Gurugram

Job Summary:

- The Digital Marketing Manager is responsible for developing and implementing digital marketing strategies to drive brand awareness, enhance online presence, and maximize lead generation.

- This role involves strategic planning, leveraging emerging technologies, and staying ahead of digital marketing trends to maintain a competitive edge in the real estate market.

Key Responsibilities:

Strategy:

- Develop and execute a comprehensive digital marketing strategy aligned with business objectives.

- Identify market trends, competitor activities, and opportunities for strategic positioning.

Brand Building:

- Build and maintain a strong online brand presence for the Company.

- Develop and implement brand awareness campaigns through various digital channels.

Customer Acquisition:

- Implement customer acquisition strategies to drive traffic and leads to the deployed online platform(s).

- Optimize user journeys and conversion funnels to maximize lead conversion.

Emerging Technologies:

- Stay abreast with emerging technologies and digital marketing trends.

- Identify and integrate innovative tools and platforms to enhance marketing effectiveness.

Data Analysis and Optimization:

- Analyze data and key performance indicators to measure the success of digital marketing efforts.

- Continuously optimize campaigns based on performance insights.

Content Strategy:

- Develop and execute a content strategy that showcases the Company's expertise.

- Create engaging and informative content for various digital channels.

Social Media Management:

- Develop and implement social media campaigns to engage the target audience.

- Leverage social platforms for customer interaction.

Portal management:

- Oversee the acquisition of high quality leads through online portals, manage vendor relationships and ensure efficient transaction processes.

- Optimize portal lead acquisition and conversion, through data analysis and collaboration with Sales Function.

BTL Activities:

- Plan, ensure execution and oversee BTL Marketing activities to drive offline engagement, brand visibility and customer acquisition.

- Co-ordinate various promotional events like property expos, local community engagements and sponsorships that complement and are consistent with the Brand messaging and other online marketing initiatives.

Qualifications:

- Mster's/Bachelor's degree in Marketing, Business, or related field.

- 4+ years of experience in strategic digital marketing, with a focus on the real estate industry.

- Proven track record of successful online brand building and lead generation.

- Strong analytical skills and proficiency in data-driven decision-making.

- Excellent communication, leadership, and collaboration abilities.