Info Edge - Growth Marketing Manager/Digital Marketing Manager - Naukri.com (3-7 yrs)

Company Overview

InfoEdge's mission is to create world-class platforms that transform lives by continuously innovating. Our products and services are built keeping our customers in mind. We always delight our customers by delivering superior value through enhanced offerings on the internet and other platforms. Through our continuous investment across various businesses, especially in cutting-edge technology, machine learning and artificial intelligence (AI), we have built a robust system that constantly increases our predictive powers on customer behavior, and optimizes and improves our systems. Our various teams tirelessly work together to solve problems, innovate, and create something to empower our customers.

At Info Edge, people are our core competitive advantage and we will continue doing all that is needed to attract and retain the best available talent

Naukri.com

Naukri.com is a leading job portal in India and is a dominant leader across regions in the country. It has products across the recruitment spectrum for both jobseekers, companies and consultants. The recruitment portfolio includes a host of services for jobseekers from resume building to connecting and showcasing products, job listings, employer branding solutions for companies, a database of over 68 million CV's, career site management and recruitment management systems, assessment and campus recruitment products and offerings.

The platform, on the online recruitment space, continues to reinforce its established leadership position in India that has given it a competitive edge in the market

About Role

Take the lead and master the art of performance optimization across our diverse digital campaigns. Your strategic expertise will unlock efficiency, refine key metrics, and drive impactful results through data-driven insights. Collaborate with agile teams to ensure campaigns align with our business goals. If you're a data-driven marketer with meticulous attention to detail, this is your chance to shine.

Key Responsibilities:

- Analyse and refine campaign performance:

- Dive deep into campaign data, identify trends, and optimize strategies for maximum impact.

- Craft actionable insights to drive business growth and inform transparent communication.

- Budget mastery:

- Optimize budget allocation and monitor expenditure with a keen eye.

- Analyse competitor strategies and refine your approach for an edge.

- Stay ahead of the curve:

- Immerse yourself in the latest digital marketing trends and best practices.

- Ensure our strategies are always ahead of the game.

Requirements:

- Experience in digital marketing, performance marketing, campaign management or marketing analytics

- A successful history in scaling app acquisition for D2C/internet brands

- Proficiency in diverse advertising platforms, strong analytical skills, and experience with A/B testing and CRO methodologies.

- Excellent communication and collaboration skills to thrive in fast-paced environments.

- Precision-focused and detail-oriented to deliver impactful results.