Manager/Senior Manager - Digital Marketing (4-8 yrs)

MBA from Tier 1 college with 4-8 years in SEO / SEM and Performance Management with

Strong analytical skills and proficiency in web analytics tools (Ads, GSC, Google Analytics, SEMRush,etc.)

Responsibilities

Enhance Online Visibility:

- Drive organic traffic, inquiries, and paid performance to significantly contribute to the company's inbound sales.

Key Revenue Driver:

- Manage website and PPC campaigns, ensuring they remain a critical component of the companys inbound sales strategy.

Campaign Management:

- Develop, implement, and optimize paid search campaigns to maximize online presence, customer acquisition, and revenue growth.

Digital Marketing Expertise:

- Lead and manage both paid and unpaid digital marketing initiatives, ensuring a well-rounded and effective strategy.

Website Development & Roadmap:

- Oversee the product roadmap, development, and optimization of the company website to align with business objectives and enhance user experience.

ROI Focus:

- Monitor and manage SEM and PPC initiatives to deliver strong return on investment (ROI) and meet performance targets.

Industry Insights:

- Stay updated on industry trends, tools, and best practices to ensure continuous improvement and competitiveness in digital marketing efforts.