Google Analytics Specialist | Immediate Joiners only

Job Description:

We are looking for an experienced Google Analytics Developer / Integration

Specialist to join our team. In this role, you will be responsible for implementing, managing, and optimizing Google Analytics and other tracking tools to provide data- driven insights and drive performance improvements.You will work closely with cross-functional teams to ensure the seamless integration of Google Analytics with various web and mobile platforms, troubleshoot any data discrepancies, and create actionable reporting frameworks.

Responsibilities:

• Analytics Implementation: Set up and manage Google Analytics accounts, including GA4, to track web and mobile app metrics effectively.
• Tag Management: Develop and maintain tags in Google Tag Manager (GTM) to track events, conversions, and other custom interactions.
• Data Integrity: Ensure data quality and accuracy in Google Analytics by setting up filters, segments, and cross-domain tracking.
• Cross-Platform Integration: Integrate Google Analytics with other digital marketing tools such as Google Ads, Data Studio, Salesforce, and other third-party platforms to enable end-to- end tracking.
• Custom Reporting: Design custom dashboards and reports in Google Data Studio or similar platforms to provide insights on user behavior, conversion rates, and campaign performance.
• Testing & Debugging: Troubleshoot data collection issues, perform A/B testing, and ensure that event tracking is functioning correctly.
• Collaboration: Work closely with development, UX/UI, marketing, and product teams to align analytics tracking with project goals and optimize user experience.
• Documentation: Create detailed documentation for analytics setups, GTM implementations, and best practices to enable team members to maintain and scale analytics processes.

Technical Skills:

• Proficiency in JavaScript, HTML, and CSS for custom tag development.
• Strong understanding of GA4 and Universal Analytics, event tracking, and goal conversions.
• Familiarity with additional tracking frameworks (e.g., Facebook Pixel, LinkedIn Insights).
• Experience with SQL and/or BigQuery for data analysis (preferred).

Analytical Skills: Ability to analyze data and provide actionable insights.

Communication: Excellent written and verbal communication skills, with an ability to explain complex technical concepts to non-technical stakeholders.

Certifications: Google Analytics and GTM certifications are a plus.