SEO Executive (2-4 yrs)

Responsibilities :

- Develop and execute comprehensive SEO strategies to improve organic search rankings and drive qualified traffic.

- Conduct keyword research to identify high-potential keywords and phrases.

- Analyze competitors and industry trends to inform SEO strategy.

- The ideal candidate should have experience in client-side operations and client-facing roles On-Page Optimization

- Optimize website content, meta tags, headers, and URLs for target keywords.

- Ensure website structure and navigation are SEO-friendly.

- Implement and monitor on-page SEO improvements.

- Strong knowledge of SEO for eCommerce and WooCommerce websites.

Technical SEO :

- Conduct technical SEO audits and identify areas for improvement.

- Collaborate with web developers to ensure SEO best practices are implemented on the website.

- Monitor and resolve issues related to website indexing, crawlability, and site speed

Content Strategy :

- Work closely with content creators to develop SEO-optimized content.

- The candidate should know the pillar-cluster content strategy and E.E.A.T

- Ensure content is aligned with SEO strategies and objectives.

Link Building :

- Develop and execute effective link-building strategies.

- Identify and engage with relevant industry influencers and websites for backlink opportunities.

- Monitor and analyze backlink profiles to ensure quality and relevance.

Performance Analysis :

- Use SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog) to track and report on SEO performance.

- Analyze data to measure the effectiveness of SEO strategies and campaigns.

- Provide regular reports and insights weekly to the Client.

Qualifications :

- Bachelor's degree in marketing, Business, IT, or a related field.

- Minimum of 2-4 years of experience in SEO with a proven track record of successful SEO campaigns.

- Proficiency in SEO tools such as Google Analytics 4, Google Search Console, Google Tag Manager, SEMrush, Ahrefs, Moz, etc.

- Strong understanding of search engine algorithms and ranking factors.

- Excellent analytical, organizational, and project management skills.

- Strong written and verbal communication skills.

- Ability to work independently and as part of a team.

- Experience with HTML, CSS, and JavaScript is a plus.