Industrybuying.com - Senior Manager - Performance Marketing - IIM/ISB/MDI/FMS (6-9 yrs)

Senior Manager - Performance Marketing

Job Description:

- Manage and optimize critical campaigns/accounts in performance campaigns across Google Ads , which majorly includes shopping, DSA, GDN, brand and app campaigns.

- Managing Google merchant center & keep at best health

- Research and implement new ideas/features/strategies in a systematic manner.

- Carry out experiments and report results and insights.

- Implement scripts and rules to take care of tasks which can be automated diligently.

- Analyse data to make informed marketing decisions.

- Coordinate with the tech team to ensure all types of integration between performance platforms. inhouse modules plus all analytics tools like GA4.

- Work with the Design and Content Team to develop Creatives in order to optimize Marketing Campaigns.

Ideal Candidate Profile:

- 6-9 years of proven expertise in managing and optimizing large and complex Google shopping Ads campaigns end-to-end.

- In depth knowledge of app marketing.

- In-depth understanding and experience in using more advanced Google Ads features/capabilities beyond just standard search ads.

- Proficient in carrying out quick analyses to figure out what's going wrong and how to fix issues. A/B testing, carrying out experiments and deriving insights from them should be second nature to you.

- Highly proactive in terms of researching new features/strategies and coming up with suitable recommendations.

- Excellent project management skills - ensuring all action items are on track.

- Experience with website analytics tools (e.g., Google Analytics, firewall and JA)

- Excellent data handling skills- excel, sql.

- Tier i-ii B.Tech or MBA preferred

- Prior e-commerce experience preferred