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Industrybuying.com - Senior Manager - Performance Marketing - IIM/ISB/MDI/FMS (6-9 yrs)

6-9 years

Industrybuying.com - Senior Manager - Performance Marketing - IIM/ISB/MDI/FMS (6-9 yrs)

IndustryBuying.com

posted 1mon ago

Job Description

Senior Manager - Performance Marketing


Job Description:


- Manage and optimize critical campaigns/accounts in performance campaigns across Google Ads , which majorly includes shopping, DSA, GDN, brand and app campaigns.

- Managing Google merchant center & keep at best health

- Research and implement new ideas/features/strategies in a systematic manner.

- Carry out experiments and report results and insights.

- Implement scripts and rules to take care of tasks which can be automated diligently.

- Analyse data to make informed marketing decisions.

- Coordinate with the tech team to ensure all types of integration between performance platforms. inhouse modules plus all analytics tools like GA4.

- Work with the Design and Content Team to develop Creatives in order to optimize Marketing Campaigns.

Ideal Candidate Profile:

- 6-9 years of proven expertise in managing and optimizing large and complex Google shopping Ads campaigns end-to-end.

- In depth knowledge of app marketing.

- In-depth understanding and experience in using more advanced Google Ads features/capabilities beyond just standard search ads.

- Proficient in carrying out quick analyses to figure out what's going wrong and how to fix issues. A/B testing, carrying out experiments and deriving insights from them should be second nature to you.

- Highly proactive in terms of researching new features/strategies and coming up with suitable recommendations.

- Excellent project management skills - ensuring all action items are on track.

- Experience with website analytics tools (e.g., Google Analytics, firewall and JA)

- Excellent data handling skills- excel, sql.

- Tier i-ii B.Tech or MBA preferred

- Prior e-commerce experience preferred


Functional Areas: Other

Read full job description

Prepare for Performance Marketing Manager roles with real interview advice

Top IndustryBuying.com Performance Marketing Manager Interview Questions

Q1. 2.What is FIFO and LIFO, where you implemented this?
Q2. 3. How you deals with rejection and damage materials?
Q3. 5. What is 5s, explain each and brief its advantage?
View all 7 questions

What people at IndustryBuying.com are saying

What IndustryBuying.com employees are saying about work life

based on 224 employees
54%
51%
65%
98%
Strict timing
Monday to Saturday
No travel
Day Shift
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IndustryBuying.com Benefits

Health Insurance
Team Outings
Work From Home
Job Training
Soft Skill Training
Free Transport +6 more
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IndustryBuying.com Udaipur Office Location

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Udaipur Office
industrybuying.com, Unnamed Road, Transport Nagar Udaipur
Rajasthan 313003

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