Category Head ( White Spirits )

JD for Category Head - White Spirits
About the Role: As the Category Head for White Spirits at Indobevs, you will own the PL of the
white spirits category, driving top-line growth, bottom-line performance, and achieving market
leadership for the portfolio, which includes premium vodka, gin, and other white spirits. This role
requires strategic leadership, a deep understanding of the Indian spirits/white spirits market, and
a keen ability to execute category-specific growth strategies.

Who You Are:
Experience:
5-8 years of experience in FMCG, Alcohol, or New Age D2C Brands.
Proven track record in managing spirits or a closely related category.
Education:
Bachelors degree in Marketing, Business, or a related field. MBA preferred.

What You Bring to the Table:
Consumer Understanding: Strong insights into consumer behavior, particularly among
Gen Z and Millennials, and the ability to identify emerging trends.
Commercial Acumen: Data-driven decision-maker with a focus on ROI and maximizing
category performance.
Leadership Skills: Capable of leading cross-functional teams, including sales, supply
chain, marketing, and finance.
Strategic Thinking: Experience in devising innovative strategies to grow the category market
Share and create strong brand pull.
Passion for Spirits: A deep appreciation for the craft of white spirits, with knowledge of
premiumization trends in the category.

Key Responsibilities:
Category Strategy: Develop and execute a comprehensive strategy for the white spirits
category, positioning it for long-term growth.
Product Innovation: Work closely with the product development team to launch new,
innovative products that meet evolving consumer demands.
Consumer Marketing: Create robust marketing strategies that drive brand awareness
and market leadership for the white spirits category.
Channel Presence: Optimize distribution channels and ensure visibility of white spirits in
both modern and traditional trade.
PL Ownership: Oversee financial performance, ensuring the category meets its
revenue and profitability goals.
www.indobevs.com

Market Research: Lead market research initiatives to stay ahead of industry trends,
consumer preferences, and competitor activity.
Performance Metrics:
Revenue growth and market share for the white spirits category.
Successful launches of new products.
Efficiency in budget management and marketing ROI.
Channel presence and distribution effectiveness.

About IndoBevs
Welcome to IndoBevs: A New Age Alcobev Startup
Founded in 2018 by Sameer and Geetika Mahandru, ours is a dynamic and innovative alcobev
startup born from the rich corporate experience and strategic minds of two IIM Bangalore
graduates. Were revolutionizing the alcoholic beverages industry in India, focusing on all
categories of alcohol. Our mission is to delight young, adventurous, and socially connected
consumers with unique, high-quality offerings.
Our Vision: "Make in India, Take to the World, Set new industry benchmarks with innovative
products and strong brand identity.

Our Journey So Far:
2018: Launched BroCode, a bold Sparkling Wine thats become a favorite among young
adults.
2019: Introduced Enso, a high quality Japanese whiskey at an affordable price.
2020: Unveiled Bro Seltzer, a RTD and Gods Own, a French brandy targeting our
premium consumers.
2021: Launched Bro Light, a lighter, refreshing variant of BroCode.
2023: Released Bros, a sophisticated ros wine..
In just six years, weve profitably crossed the 500Cr revenue milestone and become India s
Number 1 Sparkling Wine brand, consistently surprising and delighting our consumers with
innovative products.

Why Join Us:
At Indobevs, youll be part of a forward-thinking, fun, and innovative team. We offer a dynamic
work environment where creativity and excellence thrive. Were expanding rapidly and looking
for passionate, driven individuals to join our exciting journey.
Join us at Indobevs and help redefine the future of the alcoholic beverages industry.

www.indobevs.com

Welcome to Indobevs, where were shaking up the spirits scene with a spark of innovation, a dash of new-age charm, and a whole lot of fun!

At Indobevs, were not just about liquor; were about experiences. From the smoothest whiskeys to the sassiest gins, weve curated a diverse portfolio thats sure to tickle every fancy.

But wait, theres more! Meet BroCode, our game-changing product thats redefining cool sips with every pop of the cap.

Our journey began with a simple idea: why settle for the ordinary when you can sip on the extraordinaryWhether youre a seasoned connoisseur or a casual sipper, weve got something special waiting just for you.

But hey, were not all serious about spirits; were serious about having a good time! Dive into our world, where every bottle has a story to tell and every sip is an adventure in itself.

Join us at Indobevs and lets raise a glass to the new age of liquor! Cheers!

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