Brand Manager/Marketing Head - Smartphones/TV/Audio appliances (10-14 yrs)

Indkal Technologies was founded in 2020 to identify high-growth and scalable market segments and capture market share through a mix of trademark licensing of global brands and self-owned brands for India in the segment of consumer electronics and appliances (Televisions and Home Audio Business, White Goods, Small Home Appliances). Indkal is an ACC (Google Android Compliant Company) and has some of the best technology partnerships for the manufacturing of products.

Indkal's USP is a finely tuned supply chain and a proficient team which is adept at running traditional and modern distribution channels (Online and Large Format Retailing), both from strategy and operations standpoints bringing us at par with the industry leaders through strategic supply chain partnerships, large brands and carefully optimized corporate management.

Website : //www.acerappliances.in & https://acertvindia.com/

Industry : Consumer Electronics

Key Responsibilities:

- Act as a brand guardian and ensure that all products, services and customer experiences resonate with the brand strategy & positioning with the aim to provide an exceptional customer experience.

- Conduct market research to understand consumer trends, preferences, and competition.

- Coordinate with internal teams of marketing, product development, finance, etc. to ensure every aspect of brand strategy is being followed while keeping in mind future market opportunities.

- Coordinate with external marketing and advertisement agencies to make sure that brand guidelines are being followed through all communication.

- Lead new product launches, marketing campaigns and execute brand strategies with the aim to increase engagement with the target market and foster brand loyalty.

- Track and evaluate key performance indicators to assess the impact of brand strategies and optimise based on insights.

Key Skills:

- Strong understanding of branding, storytelling, digital marketing, and consumer behavior.

- Proven experience in managing 360-degree brand campaigns.

- Strong analytical skills and data-driven decision making abilities.

- Excellent communication and inter-personal skills.

- Familiarity with consumer goods, electronic appliances is a plus.

Education and Experience Requirements:

- Master's degree in marketing or related field

- 10-12 years of experience in marketing

- General brand management experience

- Strong proficiency in Microsoft Suite