AGM- Marketing & Aerocity User Experience

JOB PURPOSE

Responsible to ensure monetization of CPD land as per DIAL strategy Responsible for preparation and implementation of a comprehensive stakeholder management program with all existing CPD Developers The objective is to develop a sustainable mix of development concepts on CPD land parcels (as per approved strategy and master plan) that shall create a world class destination and provide superior experience to passengers and other airport community members.

Drive Marketing function for all upcoming new projects of ALD at Delhi Aerocity - Offices, Hotels etc.

Directly responsible to drive Aerocity User Experience in physical space and online forums to strengthen GMR Aerocity Brand Perception and drive Footfall and Sales revenue for various stores in GMR Square by driving Events Activations, Social Media, Aerocity Magazine, Concierge Services and various other online and offline channels in an integrated manner.

Drive Aerocity Marketing Partnership Program by b uilding brand alliances and marketing partnerships with GMR Aerocity Hotels, Officer Developers, Retail Stores etc. to position GMR Aerocity Brand and generate ancillary revenue opportunities - on-ground events & activations, website, GMR Aerocity Live magazine, Social Media handles, WhatsApp and other digital marketing assets.

ORGANISATION CHART

This positions reports to VP Marketing

KEY ACCOUNTABILITIES

Drive Marketing function for all upcoming new projects of ALD at Delhi Aerocity - Offices, Hotels etc. including creation of Marketing Brochures, Project Microsites, Audio Visual marketing collateral, Outdoor, print and Social Media campaigns

• Quality of Marketing Collateral
• Customer Reach

Engagement

Drive Aerocity Marketing Communication and engagement plan

• Customer Reach/ No. of followers across platforms - Digital, On-ground
• Customer Engagements

Return on Marketing Spend

EXTERNAL INTERACTIONS

Sales and other relevant teams of Aerocity Premium and Luxury Hotels, F& B and Retail Stores

WhatsApp and digital marketing Agency

INTERNAL INTERACTIONS

Aerocity Operations and nominated Facility Management Company GMR Corporate Communications

FINANCIAL DIMENSIONS

1. Office Leasing of 0.75 msf over next 2-3 years with Revenue Potential of ~INR 175-200Cr and Asset Value of ~INR 1400-1500Cr
2. Marketing Asset monetization: 30 Cr over next 5 Years.
3. Customer Reach/ No. of followers across Digital platforms: 10 Lac customers over next 5 Years

OTHER DIMENSIONS

• Marketing function for Commercial Real Estate - Offices, Retail preferred.
• Skilled in Networking and Relationship building, Ability to Open Conversations
• Direct experience in Digital marketing and monetization
• Inclination towards learning
• Needs to be receptive and outspoken
• Demonstrated prioritization skills
• Ability to build/start from the scratch

EDUCATION QUALIFICATIONS

• Bachelors in Marketing or a related discipline from a reputed institute
• Experience in data exploitation and monetization
• Knowledge and experience in CRE - Business Parks, Offices campuses, Retail Malls, Hospitality, E-commerce and/or Retail

RELEVANT EXPERIENCE

• Minimum 10 years of experience in marketing function of Office Campuses, Retail Malls and/or partnership and monetization in digital/ data marketing.

COMPETENCIES