IndiaMart - Assistant Product Manager (2-4 yrs)

Role Overview:

The Assistant Product Manager (APM) will play a pivotal role in driving operational excellence and strategic initiatives within the Tele Sales - New Sales Division. This position focuses on the formulation and execution of Go-To-Market (GTM) strategies, design and optimization of incentive structures, and advanced data analytics for performance tracking and decision-making. The APM will also evaluate and enhance channel partner effectiveness, with a strong focus on P&L (Profit and Loss) management and Cost of Customer Acquisition (COCA).

Key Responsibilities

Go-To-Market Strategy (GTM):

- Collaborate with leadership to design and implement effective GTM strategies tailored to drive revenue and customer acquisition.

- Align GTM initiatives with organizational objectives and monitor their execution and outcomes.

Incentive Design and Management:

- Develop incentive structures that drive high performance among the sales team and channel partners.

- Continuously analyze the effectiveness of incentive programs and recommend refinements to maximize ROI.

Data Analytics and Reporting:

- Leverage data to generate actionable insights for improved decision-making across sales initiatives.

- Develop and maintain dashboards, ensuring accurate and timely reporting of key performance metrics.

- Conduct in-depth analysis to uncover trends, challenges, and opportunities in sales performance.

Channel Partner Evaluation:

- Assess the performance of existing channel partners against key metrics, including sales productivity, revenue generation, and compliance with organizational standards.

- Implement frameworks for continuous partner evaluation and identify areas for development or change.

P&L and COCA Management:

- Monitor and manage channel partner profitability while optimizing COCA to ensure sustainable growth.

- Propose actionable strategies to balance acquisition costs and enhance the profitability of new sales initiatives.