IndiaMART - Manager - Enterprise Marketing (3-5 yrs)

About the Role:

As a Marketing Manager for IndiaMART's Enterprise Solutions, your role is critical in shaping our company's engagement with large enterprise clients through compelling content, website, events and other activities. This role demands a dynamic individual who excels in developing insightful content tailored to our target audience.

Key Responsibilities

Content Creation:

- Develop and implement a targeted content strategy for large enterprises, encompassing case studies, blog posts, testimonial videos, Reports and infographics.

- Oversee the content creation lifecycle, collaborating with agencies, writers, editors, and designers to produce high-quality materials.

- Ensure content aligns with our brand voice and meets the needs of our target audience.

Other Responsibilities.

- Marketing Support for physical and virtual events aimed at evangelizing IndiaMART enterprise solutions. Monitor and analyze event performance, leveraging data to make informed decisions for future event planning.

- Manage the enterprise website for IndiaMART

Performance Metrics:

- Engagement in Content Created

- Impact on Opportunity Generation(Number of New Engagements Started through Content/Events) & Support in Opportunity Conversion

Qualifications & Skills:

- At least 3 years of experience in B2B marketing, preferably in the tech or SaaS industry.

- Outstanding written and verbal communication skills

- Solid understanding of B2B marketing strategies and dynamics.

- A knack for experimentation, quick learning, and continuous improvement.