Customerinsights.ai - Lead - Marketing (4-5 yrs)

Company Overview:

CustomerInsights.AI is a leading data analytics firm specializing in empowering the Life Sciences industry through actionable insights.

Our flagship product, ciPARTHENON- commercial cloud, leverages cutting-edge technologies to help healthcare providers and life sciences companies make informed decisions and drive business growth.

Join us in shaping the future of healthcare analytics.

Position Overview:

We are looking for a Marketing Lead/Specialist with a proven track record in strategic marketing, content creation, and digital campaigns within the Life Sciences or B2B product-led industries.

The ideal candidate will have strong experience in developing impactful marketing strategies, creating engaging content, and leveraging data-driven insights to optimize campaigns.

This is a hands-on role with opportunities for strategic leadership and professional growth.

Key Responsibilities:

Content Marketing and Strategy:

- Develop and execute a robust content marketing strategy, including blogs, case studies, whitepapers, infographics, videos, and more.

- Collaborate with subject matter experts to translate complex healthcare analytics concepts into compelling narratives.

- Optimize content for SEO, engagement, and lead generation to drive traffic and achieve business goals.

Digital Campaign Management:

- Design and implement multi-channel digital marketing campaigns on platforms such as LinkedIn to boost brand awareness and lead generation.

- Monitor and optimize campaign performance using analytics tools to ensure maximum ROI.

- Repurpose and scale high-performing assets for use across various channels and regions.

Collaboration and Leadership:

- Work closely with cross-functional teams, including product, projects, sales, design, and external vendors, to align marketing strategies with business objectives.

- Foster collaboration across teams in India and the US to execute high-impact campaigns.

Market and Audience Analysis:

- Conduct in-depth research on user personas, buyer journeys, and industry trends to inform strategic decisions.

- Track and measure campaign success, providing actionable insights to refine marketing strategies.

Qualifications and Skills:

Experience: Minimum of 4-5 years in marketing, preferably in the Life Sciences industry or a product-led B2B company.

Education: Masters or Bachelor's degree in Marketing, Business Administration or related field. Relevant marketing experience will also be considered.

Skills:

- Exceptional writing and communication skills.

- Strong expertise in content creation, digital marketing, and performance analysis.

- Strategic thinking with the ability to manage multiple projects simultaneously.

- Collaborative mindset with the ability to lead cross-functional teams.

Preferred Traits:

- A proactive, self-starter with a passion for innovation.

- Detail-oriented and results-driven with a focus on measurable success.

- Ability to thrive in a fast-paced, collaborative environment.

What We Offer:

- Competitive salary and hybrid work environment.

- Opportunities for professional growth and learning in a rapidly expanding company.

- A collaborative and innovative work culture.

- The chance to make a significant impact in the Life Sciences industry