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Email Campaign Manager
IIDE - The Digital School
posted 4hr ago
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Job Description
- As the Email Campaign Manager at Lower Parel, Mumbai ,you will play a pivotal role in driving customer engagement and retentionthrough multi-channel marketing strategies. This role involves managingmarketing automation tools, crafting compelling campaigns, and collaboratingwith the team to foster long-term customer relationships. You will help leadretention strategies while working cross-functionally to uphold high standardsacross all campaigns and initiatives.
What Youll Do:
Customer Retention Strategy andExecution:
- Assist in developing and implementing multi-channel retention strategies for engaging customers across various touchpoints.
- Help create compelling content for cold emails, follow-up emails, and drip campaigns to drive engagement.
Marketing Automation and CampaignManagement:
- Support the oversight and optimization of marketing automation tools like MoEngage and WebEngage.
- Collaborate in designing and executing customer journeys that support long-term retention goals.
Team Collaboration:
- Work closely with the retention marketing team to manage projects and campaigns.
- Provide input and support to ensure team goals are met.
Performance Analysis and Optimization:
- Analyze the performance of email campaigns, focusing on improving key metrics such as open rates and click-through rates.
- Assist in providing data-driven insights for continuous improvement of retention strategies.
Requirements
- Who You Are:
Must-Have:
- Experience: Minimum of 2 years in retention marketing, focusing on multi-channel strategy and campaign execution.
- Technical Skills: Experience with marketing automation tools such as MoEngage, WebEngage, SFMC, or similar platforms.
Employment Type: Full Time, Permanent
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What people at IIDE - The Digital School are saying
What IIDE - The Digital School employees are saying about work life
based on 70 employees
Strict timing
Alternate Saturday off
No travel
Day Shift
IIDE - The Digital School Benefits
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Cafeteria 
Team Outings Education Assistance Job Training
Submitted by Employees
Work From Home 
Education Assistance 
Soft Skill Training 
Job Training 
Free Transport 
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IIDE - The Digital School Mumbai Office Location
Mumbai, Maharashtra Office
Headquarter
IIDE Campus, 1st Floor, AGES- Andheri Girls' Education Society, Swami Vivekananda Rd, near Andheri Station Road, Andheri West, Mumbai, Maharashtra.
Mumbai, Maharashtra
400058
400058
Education Counsellor (Lower Parel)
1-6 Yrs
₹ 2 - 6L/yr
Mumbai, Mumbai Suburban, Mumbai
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