Marketing Automation Manager / Team Lead

Must-Have:

• Experience: Minimum of 2 years in retention marketing, particularly in multi-channel strategies and campaign execution.
  
• Technical Skills: Hands-on experience with marketing automation tools like MoEngage, WebEngage, SFMC, or similar platforms.
  
• Analytical Skills: Strong understanding of campaign performance analysis with experience in optimizing metrics such as open rates and engagement rates.
  
• Communication Skills: Excellent written and verbal communication abilities, with a knack for crafting engaging content.
  
• Team Collaboration: Proven track record of working collaboratively with team members to optimize performance and achieve growth.
  
• Data Proficiency: Proficient in Google Sheets and Excel, including VLOOKUP, Pivots, and SUMIFS functions.

Should Have:

• Strategic Mindset: Ability to contribute to designing comprehensive retention strategies across channels like Email, SMS, and WhatsApp.
  
• Customer Journeys: Proficient in creating customer lifecycle journeys to engage customers at different stages.
  
• Referral Program Management: Experience supporting referral programs to increase loyalty and engagement.
  
• Problem-Solving: Able to provide proactive insights for campaign improvements and address challenges.

Nice to Have:

• Industry Knowledge: Awareness of current trends and best practices in retention marketing.
  
• Innovation: Ability to introduce fresh ideas to enhance marketing strategies.
  
• Cross-Channel Coordination: Experience collaborating with other marketing teams for cohesive strategies.
  
• Adaptability: Thrives in fast-paced environments with changing priorities.