Campaign Manager

Job Summary:

We are seeking a skilled and strategic CleverTap Journey Manager to join our team. The ideal candidate will be responsible for creating, managing, and optimizing user journeys within the CleverTap platform. This role requires a deep understanding of customer lifecycle management, experience in crafting data-driven campaigns, and the ability to drive customer engagement and retention through personalized, automated journeys.

Key Responsibilities:

1. Journey Creation and Management:

- Design and implement end-to-end customer journeys using the CleverTap platform to enhance user engagement and retention.

- Develop personalized and automated campaigns that are aligned with customer behaviors, preferences, and lifecycle stages.

- Continuously monitor and analyze the performance of customer journeys, making adjustments to optimize effectiveness and ROI.

2. Data Analysis and Segmentation:

- Use customer data to create highly targeted segments and trigger-based journeys.

- Conduct A/B testing to identify the most effective journey paths and messaging.

- Analyze user behavior and campaign performance data to identify opportunities for improvement.

3. Collaboration and Strategy Development:

- Work closely with cross-functional teams including Product, Marketing, and Customer Success to align journey strategies with overall business goals.

- Collaborate with the data analytics team to ensure accurate data tracking and reporting.

- Provide insights and recommendations based on journey performance to drive customer engagement strategies.

4. CleverTap Platform Management:

- Serve as the subject matter expert for the CleverTap platform, ensuring the team is utilizing the tool to its full potential.

- Stay updated on the latest features and best practices within CleverTap to continuously improve journey effectiveness.

- Troubleshoot and resolve any issues related to CleverTap journeys or integrations.

5. Reporting and Insights:

- Create detailed reports on journey performance, including key metrics such as conversion rates, retention rates, and customer satisfaction.

- Present findings and insights to stakeholders, providing actionable recommendations for future campaigns.

Qualifications:

- Bachelors degree in Marketing, Business, Data Science, or a related field.

- 2+ years of experience in customer journey management, lifecycle marketing, or a related role.

- Hands-on experience with the CleverTap platform, including journey creation, segmentation, and analytics.

- Strong analytical skills, with the ability to interpret complex data and make data-driven decisions.

- Excellent communication and collaboration skills.

- Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment.

Preferred Qualifications:

- Experience in the tech or SaaS industry.

- Knowledge of customer retention and engagement strategies.

- Certification in CleverTap or similar customer engagement platforms.