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Engaged Employer

IBM

Compare

4.0

based on 22.1k Reviews

Video summary

Proud winner of ABECA 2024 - AmbitionBox Employee Choice Awards

Top Rated Mega Company - 2024

Top Rated Company for Women - 2024

Top Rated IT/ITES Company - 2024

1892 IBM Jobs

Campaign Specialist

IBM India Pvt. Limited

4.0

based on 22.1k Reviews

2-5 years

Bangalore / Bengaluru

Campaign Specialist

IBM

posted 14d ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing SEO Social Media Marketing Email Marketing Advertising HTML

+ 12 more

Job Description

Responsibilities

Configure and set up marketing campaigns in various platforms, ensuringaccurateimplementation.

Collaborate with marketing teams to understand campaignobjectives, requirements, and target audiences.

Utilize marketing automation tools to set up and deploy email campaigns, landing pages, and workflows.

Implement tracking parameters for campaign performance measurement and analysis.

Conduct quality assurance checks to ensureaccuratecampaign execution and troubleshoot issues.

Collaborate with cross-functional teams to integrate campaign setups with CRM and analytics systems.

Monitor andoptimizecampaign setup processes for efficiency and effectiveness.

Stay updated on platform updates and best practices for campaign setup.

Provide support and training to marketing teams on campaign setup tools and processes.

Required education
Bachelor's Degree

Preferred education
Master's Degree

Required technical and professional expertise

Proficiencyin marketing automation platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud).

Strong understanding of marketing campaign setup processes and best practices.

Ability to configure and deploy email campaigns, landing pages, and marketing workflows.

Experience with CRM systems and their integration with marketing platforms.

Detail-oriented with excellent organizational and time management skills.

Familiarity with tracking and analytics tools to measure campaign performance.

Effective communication and collaboration skills with marketing teams.

Problem-solving skills foridentifyingand resolving setup issues.

Understanding of segmentation

Employment Type: Full Time, Permanent

Read full job description

IBM Interview Questions & Tips

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What people at IBM are saying

3.6

Rating based on 9 Campaign Specialist reviews

Anonymous · Project & Program Management in Pune

Likes

I meet some good people who have been very supportive and friendly. Working hours is good 💯

Job security - Good

Dislikes

No bouns No hikes If you perform good 4-6 % hike I have been working here since last 7 months Work life balance is zero management just want you to work all the time even if you performance is good no bouns annual hike is 6-7 if performance is good Manager rules over here you will find them as peoples manager Manager can make h..Read More