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based on 22.1k Reviews

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1890 IBM Jobs

Campaign Specialist

IBM India Pvt. Limited

 · 

4.0

 based on 22.1k Reviews

2-5 years

Bangalore / Bengaluru

Campaign Specialist

IBM

posted 19d ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing SEO Social Media Marketing Email Marketing Advertising HTML

+ 12 more

Job Description

Responsibilities


Configure and set up marketing campaigns in various platforms, ensuringaccurateimplementation.
  • Collaborate with marketing teams to understand campaignobjectives, requirements, and target audiences.
  • Utilize marketing automation tools to set up and deploy email campaigns, landing pages, and workflows.
  • Implement tracking parameters for campaign performance measurement and analysis.
  • Conduct quality assurance checks to ensureaccuratecampaign execution and troubleshoot issues.
  • Collaborate with cross-functional teams to integrate campaign setups with CRM and analytics systems.
  • Monitor andoptimizecampaign setup processes for efficiency and effectiveness.
  • Stay updated on platform updates and best practices for campaign setup.
  • Provide support and training to marketing teams on campaign setup tools and processes.
    • Required education
    Bachelor's Degree

    Preferred education
    Master's Degree

    Required technical and professional expertise
  • Proficiencyin marketing automation platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud).
  • Strong understanding of marketing campaign setup processes and best practices.
  • Ability to configure and deploy email campaigns, landing pages, and marketing workflows.
  • Experience with CRM systems and their integration with marketing platforms.
  • Detail-oriented with excellent organizational and time management skills.
  • Familiarity with tracking and analytics tools to measure campaign performance.
  • Effective communication and collaboration skills with marketing teams.
  • Problem-solving skills foridentifyingand resolving setup issues.
  • Understanding of segmentation

    • Employment Type: Full Time, Permanent

    Read full job description

    IBM Interview Questions & Tips

    Prepare for IBM Campaign Specialist roles with real interview advice

    Top IBM Campaign Specialist Interview Questions

    Q1. Chocolate Distribution Problem You are given an array/list CHOCOLATES of size 'N', where each element represents the number of chocolates i ... read more
    asked in Software Developer interview
    View answers (2)
    Q2. Star Pattern Problem Statement Display the star pattern for a given positive integer N. Example: Input: N = 4 Output: * *** ***** ******* E ... read more
    asked in Software Developer interview
    View answer (1)
    Q3. 1. Abstraction vs Inheritance 2. What is Garbage collector? 3. What is class loader? 4. Spring security 5. Scopes of bean 6. Wait , notify a ... read more
    asked in Java Developer interview
    View answer (1)
    View all 1.2k questions

    What people at IBM are saying

    3.6
     Rating based on 9 Campaign Specialist reviews

    Likes

    I meet some good people who have been very supportive and friendly. Working hours is good 💯

    • Job security - Good
    Dislikes

    No bouns No hikes If you perform good 4-6 % hike I have been working here since last 7 months Work life balance is zero management just want you to work all the time even if you performance is good no bouns annual hike is 6-7 if performance is good Manager rules over here you will find them as peoples manager Manager can make h..Read More

    • Salary - Bad
      • +5 more
    Read 9 Campaign Specialist reviews

    Campaign Specialist salary at IBM

    reported by 69 employees with 1-6 years exp.
    ₹4.5 L/yr - ₹13 L/yr
    33% more than the average Campaign Specialist Salary in India
    View more details

    What IBM employees are saying about work life

    based on 22.1k employees
    78%
    84%
    66%
    79%
    Flexible timing
    Monday to Friday
    No travel
    Day Shift
    View more insights

    IBM Benefits

    Work From Home
    Soft Skill Training
    Health Insurance
    Job Training
    Cafeteria
    Free Transport +6 more
    View more benefits

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