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1354 IBM Jobs
Campaign Specialist
IBM
posted 16hr ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Responsibilities
Configure and set up marketing campaigns in various platforms, ensuringaccurateimplementation.
Collaborate with marketing teams to understand campaignobjectives, requirements, and target audiences. Utilize marketing automation tools to set up and deploy email campaigns, landing pages, and workflows. Implement tracking parameters for campaign performance measurement and analysis. Conduct quality assurance checks to ensureaccuratecampaign execution and troubleshoot issues. Collaborate with cross-functional teams to integrate campaign setups with CRM and analytics systems. Monitor andoptimizecampaign setup processes for efficiency and effectiveness. Stay updated on platform updates and best practices for campaign setup. Provide support and training to marketing teams on campaign setup tools and processes. Required education
Bachelor's Degree
Preferred education
Master's Degree
Required technical and professional expertise
Proficiencyin marketing automation platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud). Strong understanding of marketing campaign setup processes and best practices. Ability to configure and deploy email campaigns, landing pages, and marketing workflows. Experience with CRM systems and their integration with marketing platforms. Detail-oriented with excellent organizational and time management skills. Familiarity with tracking and analytics tools to measure campaign performance. Effective communication and collaboration skills with marketing teams. Problem-solving skills foridentifyingand resolving setup issues. Understanding of segmentation
Configure and set up marketing campaigns in various platforms, ensuringaccurateimplementation.
Bachelor's Degree
Preferred education
Master's Degree
Required technical and professional expertise
Employment Type: Full Time, Permanent
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What people at IBM are saying
Rating based on 9 Campaign Specialist
reviews
Anonymous · Marketing & Communication
in Pune
Likes
The project for which i work has good work life balance
- Job security - Good
+1 more
Dislikes
Terrible work culture
- Salary - Poor
+3 more
Campaign Specialist salary at IBM
reported by
69
employees
with 1-6
years exp.
₹4.5
L/yr - ₹13
L/yr
33%
more
than the average Campaign Specialist Salary in India
View more details
What IBM employees are saying about work life
based on 21.9k employees
Flexible timing
Monday to Friday
No travel
Day Shift
IBM Benefits
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