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1737 IBM Jobs
Campaign Specialist
2-5 years
₹ 4.65 - 13L/yr (AmbitionBox estimate)
This is an estimate of the average salary range for this
position. It has not been reviewed by the company, and
the actual salary may differ.
Pune
Campaign Specialist
IBM
posted 4hr ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Configure and set up marketing campaigns in various platforms, ensuring accurate implementation.
- Collaborate with marketing teams to understand campaign objectives, requirements, and target audiences.
- Utilize marketing automation tools to set up and deploy email campaigns, landing pages, and workflows.
- Implement tracking parameters for campaign performance measurement and analysis.
- Conduct quality assurance checks to ensure accurate campaign execution and troubleshoot issues.
- Collaborate with cross-functional teams to integrate campaign setups with CRM and analytics systems.
- Monitor and optimize campaign setup processes for efficiency and effectiveness.
- Stay updated on platform updates and best practices for campaign setup.
- Provide support and training to marketing teams on campaign setup tools and processes.
Required education
Bachelor's Degree
Preferred education
Master's Degree
Required technical and professional expertise
- Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud).
- Strong understanding of marketing campaign setup processes and best practices.
- Ability to configure and deploy email campaigns, landing pages, and marketing workflows.
- Experience with CRM systems and their integration with marketing platforms.
- Detail-oriented with excellent organizational and time management skills.
- Familiarity with tracking and analytics tools to measure campaign performance.
- Effective communication and collaboration skills with marketing teams.
- Problem-solving skills for identifying and resolving setup issues.
- Understanding of segmentation and targeting strategies in campaign setup.
Preferred technical and professional experience
- Certification in relevant marketing automation platforms.
- Knowledge of HTML/CSS for basic troubleshooting and customization.
Employment Type: Full Time, Permanent
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What people at IBM are saying
Rating based on 9 Campaign Specialist
reviews
Anonymous · Marketing & Communication
in Pune
Likes
The project for which i work has good work life balance
- Job security - Good
+1 more
Dislikes
Terrible work culture
- Salary - Poor
+3 more
Campaign Specialist salary at IBM
reported by
68
employees
with 1-6
years exp.
₹4.5
L/yr - ₹13
L/yr
28%
more
than the average Campaign Specialist Salary in India
View more details
What IBM employees are saying about work life
based on 22k employees
Flexible timing
Monday to Friday
No travel
Day Shift
IBM Benefits
View more benefits
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