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Accenture

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3.8

based on 56.6k Reviews

Video summary

Proud winner of ABECA 2024 - AmbitionBox Employee Choice Awards

Top Rated Mega Company - 2024

Top Rated Company for Women - 2024

Top Rated IT/ITES Company - 2024

17764 Accenture Jobs

Campaign Management Sr Analyst

Accenture Solutions Pvt Ltd

3.8

based on 56.6k Reviews

5-8 years

₹ 3 - 20L/yr (AmbitionBox estimate)

Mumbai

1 vacancy

Campaign Management Sr Analyst

Accenture

posted 5d ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing UI and UX Email Marketing HTML HTML and CSS Salesforce Marketing Cloud

+ 9 more

Job Description

Skill required: Marketing Operations - Salesforce Marketing Cloud

Designation: Campaign Management Sr Analyst

Qualifications:Any Graduation

Years of Experience:5 to 8 years

What would you do?
Campaign Review:

Conduct thorough reviews of marketing campaign requirements and specifications to understand the campaign objectives, target audience, segmentation rules, and personalization requirements.Quality Assurance Testing:

Execute testing of campaign setups across different channels – Email, SMS, Push, Direct mail, social, paid campaign etc., data queries, to validate the accuracy and functionality of the campaign components.Data Validation:

Verify the integrity of data used in the campaigns, including audience lists, data extensions, and dynamic content personalization, to ensure that the right message is delivered to the right audience.Journey Testing:

Validate customer journeys and automation workflows to ensure that subscribers progress through the intended paths and receive the appropriate messages at each stage.Role requires Digital Marketing Ads & Promotion creation/designYou will help design, implement & manage Salesforce Marketing Cloud, a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. You will help incorporate incorporates integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis.

What are we looking for?
HTML and CSS:Familiarity with HTML and CSS coding for email template customization and troubleshooting rendering issues.

Digital Marketing:Understanding of broader digital marketing strategies and tactics to align SFMC campaigns with overall marketing objectives.

UX/UI Design:Knowledge of user experience (UX) and user interface (UI) design principles to improve the visual appeal and usability of campaign assets.

Roles and Responsibilities:

In this role you are required to do analysis and solving of increasingly complex problems

Your day to day interactions are with peers within Accenture

You are likely to have some interaction with clients and/or Accenture management

You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments

Decisions that are made by you impact your own work and may impact the work of others

In this role you would be an individual contributor and/or oversee a small work effort and/or team

Please note that this role may require you to work in rotational shifts

Qualifications

Any Graduation

Employment Type: Full Time, Permanent

Read full job description

Accenture Interview Questions & Tips

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What people at Accenture are saying

3.8

Rating based on 1.4k Senior Analyst reviews

Anonymous · IT & Information Security in Noida

Likes

All depends on the project, your colleagues and manager. If these are good then you will enjoy working. Some good learning modules are there.

Job security - Good

+2 more

Dislikes

No increment last year, same is expected this year. Very high variable pay.

Read 1.4k Senior Analyst reviews

Senior Analyst salary at Accenture

reported by 17.4k employees

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₹5.4 L/yr - ₹21 L/yr

46% more than the average Senior Analyst Salary in India

View more details

What Accenture employees are saying about work life

based on 56.6k employees

65%

85%

67%

75%

Flexible timing

Monday to Friday

No travel

Day Shift

View more insights

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