Demand Generation Manager - SaaS (10-15 yrs)

Job Title: Demand Generation Manager

Exp: 10+ Years

Shift Timings: 5:00 PM to 2:00 AM IST

Employment Type: Full-Time

About the role:

We're on the lookout for a passionate Demand Generation Manager to join our dynamic team. If you excel at driving B2B leads and revenue for SaaS companies, thrive in a collaborative environment, and enjoy tackling challenges, we'd love to hear from you!

Key Responsibilities:

- Demand Generation Initiatives: Create and execute strategies to drive new leads and enhance our marketing database.

- Integrated Campaigns: Develop paid and organic programs (Google PPC, content marketing, webinars, events) to expand our database and pipeline.

- Data-Driven Insights: Analyze campaign outcomes, draw actionable insights, and present results to refine monthly, quarterly, and yearly marketing strategies.

- Marketing Automation: Optimize tools like HubSpot to increase conversion rates and maintain database integrity.

- Operational Excellence: Enhance processes and reporting for demand generation to measure performance, ROI, and overall effectiveness.

- Collaboration: Work closely with Sales, BDR, and Marketing teams to develop and promote high-impact marketing materials.

- Pipeline Generation: Lead initiatives that create a robust inbound sales pipeline to meet revenue targets.

- Innovation: Test and implement new marketing approaches to maximize investments and foster growth.

- Team Leadership: Mentor and grow a team specializing in demand generation, digital marketing, field and partner marketing, and growth strategies.

Qualifications:

- Experience: 10+ years in demand generation, preferably with B2B SaaS organizations.

- Communication Skills: Exceptional verbal and written English communication skills.

- Expertise: Hands-on experience with B2B demand generation channels (paid search, social media ads, retargeting, etc.).

- Project Management: Strong skills with attention to detail.

- Analytical Mindset: Proficiency in program measurement, ROI analysis, and execution.

- Marketing Tools: Proven success with marketing automation platforms, especially HubSpot and SFDC.

- SaaS Exposure: Experience across SMB, Mid-Market, and Enterprise levels is a plus.

- Leadership: Demonstrated ability to manage and align teams with BDR and partner programs.

- Tactical Knowledge: Comprehensive understanding of demand tactics (digital and physical).

- Budget Management: Capability to deliver results within allocated budgets and timelines.