Head Marketing

In the rapidly evolving broking industry, characterized by increasing competition, digital transformation, and shifting customer preferences, this role is pivotal in driving market differentiation.
The Team Lead/Head Marketing will be instrumental in leveraging data-driven insights to capture emerging market opportunities, build brand trust, and support business expansion.
The position requires adaptability to dynamic market trends, a deep understanding of financial products, and the ability to navigate regulatory changes while delivering impactful marketing initiatives..
KRA's.
Marketing Strategy Planning.
Develop and implement marketing strategies to increase brand awareness and generate leads in the broking/financial services market..
Conduct market research and competitor analysis to identify industry trends, client needs, and areas for growth..
Collaborate with senior management to set marketing goals and objectives aligned with the company's business strategy..
Campaign Management.
Plan, execute, and monitor multi-channel marketing campaigns (digital, email, social media, events, etc.) to drive customer engagement and acquisition..
Analyze campaign performance using metrics such as ROI, CPA, and conversion rates; provide insights and recommendations for optimization..
Manage budgets for marketing campaigns, ensuring cost-effectiveness and maximum ROI..
Digital Marketing.
Lead digital marketing initiatives, including SEO, SEM, social media advertising, and content marketing, to enhance online visibility and attract new clients..
Oversee website updates, landing pages, and digital content to ensure consistency and alignment with brand messaging..
Utilize data analytics tools (Google Analytics, SEMrush, etc.) to track website traffic and optimize user experience..
Brand Management Content Creation.
Develop compelling content for various marketing channels, including blogs, newsletters, videos, and press releases, to position the company as a thought leader in the broking industry..
Work closely with the creative team to design marketing materials (brochures, presentations, infographics) that align with brand guidelines..
Maintain and strengthen the company's brand identity across all marketing platforms..
Improving Leadership Visibility in Media and support the brand building..
Client Relationship Engagement.
Collaborate with the sales and client servicing teams to create client-focused marketing materials and presentations..
Organize webinars, workshops, and other client engagement activities to build relationships and showcase the companys offerings..
Monitor client feedback and market sentiment to inform marketing strategies and enhance the customer experience..
In House Marketing Campaigns.
Create mailers, posters and other marketing materials for in house communication following the companys Brand Guideline.
People Management.
Mentor and guide junior marketing team members, providing training and support to help them develop their skills..
Coordinate with cross-functional teams (sales, product, compliance) to ensure alignment of marketing activities with overall business goals..
Evaluate team performance and provide regular feedback to foster a culture of continuous improvement..
Requirements.
Qualification Experience:.
Post Graduate with 12-15 Years of relevant experience, preferably in broking industry.
Requirement Ability to engage customers, must have strong market presence, good communication skills, knowledge about external branding ..
Benefits.
As per experience.
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