Upload Button Icon Add office photos
filter salaries All Filters

20 Masters' Union School of Business Jobs

Masters Union - Head - Marketing (4-12 yrs)

4-12 years

Gurgaon / Gurugram

Masters Union - Head - Marketing (4-12 yrs)

Masters' Union School of Business

posted 25d ago

Job Role Insights

Flexible timing

Job Description

Masters' Union is a new-age business school offering industry-immersive business education where the classes are led by top industry leaders and practitioners. It is a first-of-its kind institute where distinguished leaders from different walks of life have re-imagined business education in order to create effective business professionals for the ever-changing economy. Our leadership consists of alumni from IITs, IIMs, and Ivy League Schools like Stanford and Upenn.

In its 4 years of run, our flagship Post Graduate Program in Technology and Business management has already surpassed the placement records of IIM Ahmedabad and ISB with top-notch recruiters (including Amazon, Citibank, Microsoft, Unacademy, Razor pay, BCG, Bain) hiring our graduates.

About the role:

The Head of Marketing will be responsible for developing and executing innovative marketing strategies to drive brand awareness, user acquisition, and engagement. This role demands a strategic leader with a good understanding/ interest in the education sector and a proven track record of successful marketing campaigns.

What you will do:

Strategic Planning:

- Develop and implement a comprehensive marketing strategy that aligns with the company's goals, focusing on both B2B and B2C audiences in the education sector.

Brand Development:

- Oversee the brand positioning, messaging, and storytelling to ensure a cohesive and impactful presence in the EdTech market.

Digital Marketing:

- Lead digital marketing initiatives, including SEO, SEM, social media, content marketing, and email campaigns, to enhance online visibility and engagement.

Market Research:

- Conduct market analysis to identify trends, customer needs, and competitive positioning leverage insights to inform marketing strategies.

Campaign Management:

- Design, execute, and optimize marketing campaigns that drive user acquisition, retention, and revenue growth, measuring effectiveness through KPIs.

Team Leadership:

- Build and manage a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.

Stakeholder Collaboration:

- Collaborate with product, sales, and customer success teams to ensure alignment on messaging and promotional strategies.

Budget Management:

- Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.

Who we are looking for:

- Bachelor's degree in Marketing, Business Administration, Education, or a related field Master's degree preferred.

- 5+ years of marketing experience, with a minimum of 3 years in a leadership role.

- Strong analytical and strategic thinking abilities excellent written and verbal communication skills proficiency in digital marketing tools and analytics platforms.

- Some understanding of the EdTech landscape, customer personas, and effective marketing strategies to engage diverse educational audiences.

Why Masters' Union:

We are on a mission to build a globally eminent institution that continuously challenges pedagogy & processes to deliver unparalleled human growth. Join us to make Masters Union a global business school brand.

The institute is strategically located in the very heart of Gurugram's business district, flanked by several Fortune 500 companies, in order to provide the ultimate industry immersive and hands on learning experience from day one. The most ground-breaking feature of its Program is that the courses are taught by CXOs, MDs, Eminent Public Leaders, and even Members of Parliament, apart from distinguished global faculty from top B-schools who regularly consult with Fortune 500 companies.


Functional Areas: Marketing

Read full job description

Prepare for Marketing Head roles with real interview advice

People are getting interviews at Masters' Union School of Business through

Job Portal
67%
33% candidates got the interview through other sources.
Moderate Confidence
?
Moderate Confidence means the data is based on a sufficient number of responses received from the candidates

What people at Masters' Union School of Business are saying

What Masters' Union School of Business employees are saying about work life

based on 65 employees
51%
46%
67%
100%
Flexible timing
Monday to Saturday
No travel
Day Shift
View more insights

Masters' Union School of Business Benefits

Free Transport
Child care
Gymnasium
Cafeteria
Work From Home
Free Food +6 more
View more benefits

Compare Masters' Union School of Business with

Indian School of Business

3.9
Compare

XLRI

4.0
Compare

S P Jain School of Global Management

3.5
Compare

Indian Institute of Management

3.7
Compare

Great Lakes Institute of Management

3.1
Compare

Symbiosis Institute of Business Management

4.0
Compare

NMIMS

3.7
Compare

Tata Institute of Social Sciences

4.3
Compare

Management Development Institute

4.8
Compare

TCS

3.7
Compare

Accenture

3.9
Compare

Cognizant

3.8
Compare

Wipro

3.7
Compare

Capgemini

3.8
Compare

HDFC Bank

3.9
Compare

ICICI Bank

4.0
Compare

Infosys

3.7
Compare

HCLTech

3.6
Compare

Tech Mahindra

3.6
Compare

Genpact

3.9
Compare

Similar Jobs for you

Chief Head Marketing at Fabel Services Private Limited

Gurgaon / Gurugram

14-20 Yrs

₹ 22-34 LPA

Digital Marketer at MNR Solutions

Gurgaon / Gurugram

2-4 Yrs

Not Disclosed

Vice President Marketing at Edynamic

Delhi ncr

12-18 Yrs

₹ 45-65 LPA

Marketing Head at DEEKSHAA INFOSYSTEMS PRIVATE LIMITED

Pune

8-12 Yrs

₹ 35-45 LPA

Digital Marketing Team Lead at ABS Group

Delhi ncr, Up

8-10 Yrs

₹ 22-25 LPA

Marketing Specialist at Woovly India Pvt Ltd

Bangalore / Bengaluru

2-4 Yrs

Not Disclosed

Marketing Manager at Cogoport

Mumbai

4-8 Yrs

₹ 15-30 LPA

Marketing at NMIMS Centre for Distance and Online Education

Mumbai

2-4 Yrs

Not Disclosed

Marketing Expert at NMIMS Centre for Distance and Online Education

Mumbai

2-4 Yrs

Not Disclosed

Affiliate Marketing at Snaphunt Pte. Ltd.

4-10 Yrs

Not Disclosed

Masters Union - Head - Marketing (4-12 yrs)

4-12 Yrs

Gurgaon / Gurugram

25d ago·via iimjobs.com

Marketing Head

7-12 Yrs

₹ 30 - 45L/yr

Gurgaon / Gurugram

10d ago·via naukri.com

Masters Union - Head - Admissions (8-17 yrs)

8-17 Yrs

18d ago·via iimjobs.com

Senior MIS Associate - Recruitment

2-5 Yrs

New Delhi, Gurgaon / Gurugram

22d ago·via naukri.com

Program Manager - Recruitment (2-4 years)

2-6 Yrs

New Delhi, Gurgaon / Gurugram

22d ago·via naukri.com

Masters Union - Program Manager - Recruitment (2-5 yrs)

2-5 Yrs

Gurgaon / Gurugram

23d ago·via iimjobs.com

Masters Union - Admission Counsellor (1-10 yrs)

1-10 Yrs

Gurgaon / Gurugram

24d ago·via updazz.com

Masters Union - Program Manager - Director's Office (3-9 yrs)

3-9 Yrs

Gurgaon / Gurugram

25d ago·via iimjobs.com

Masters Union - Social Media Lead (4-10 yrs)

4-10 Yrs

Gurgaon / Gurugram

1mon ago·via updazz.com
write
Share an Interview