Hoi - Business Manager - Loyalty & Rewards (4-5 yrs)

The role is responsible for operationalizing the Program management and commercial function,. steering the program's development and driving business growth through the strategic partnerships. and development of the ecosystem of programs tailored to add value in the long term.

The role is responsible for the overall execution of the loyalty program as a currency of engagement for B2C entities. and the strategy of HOI products.

Key Responsibilities:

Strategic:

- Execute the overall strategy of the Loyalty Program and its short-term and long-term business plans in conjunction with the SBU.

- Formulate and execute the award & reward strategy for the program in close coordination with the Member Engagement team.

- Continually scan the industry landscape to identify new business opportunities:

- develop action plans to leverage the same.

- Drive the development and implementation of the Program strategy to enhance and complement existing systems and processes, working closely with the IT services provider for the Loyalty Program.

Financial:

- Monitor and ensure adherence to the Commercial function budget and undertake corrective measures in case of any deviations.

- Work on invoicing with Business Head and Finance to get the commercials in place for Hoi and vice versa for partners.

Operational:

- Collaborate and co-ordinate with cross-functional teams such as CRM & Product Management, Marketing, Operations and tech teams.

- Drive the identification of key program growth levers to enhance member penetration across target sectors and drive business growth.

- Review the strategic and commercial viability of potential partnerships and commercial opportunities.

- Leverage the Analytics function to identify opportunities for improvement across the program, partner and member operations; and avenues to build a competitive edge on the data assets available.

- Leverage data to initiate targeted tactical initiatives and campaigns (along with the Member Engagement function) to generate higher revenues from them.

- Liaise with the Analytics and IT Teams to develop strategy and processes for leveraging the rich data asset and building insights from member data on the loyalty drivers.

- Ensure alignment of all critical functions towards the achievement of the business objectives.

- Review performance vis- vis the targets set; plan for corrective actions and course correction as required.

Desired Skills & Job Requirements:

Technical Skills:

- Understanding of loyalty program management (and industry).

- Knowledge of consumer behavior across sectors.

- Knowledge of sales, marketing, and business development.

Behavioral Skills:

- Strong strategic thinker with a creative mind.

- Strong business acumen and planning skills.

- Exceptional communication and presentation skills.

- Driven with an entrepreneurial spirit and a commitment to achieving results.

Desired Qualifications:

- Proven experience in implementing successful loyalty programs.

- Strong understanding of CRM and Product Management.

- Proven ability to co-ordinate with cross-functional teams.

- Degree in Business, Marketing, or a related field.

- MBA preferred.

Desired Experience.

- A minimum of 4-5 years of experience in a strategic role focused on loyalty programs, preferably within b2c industry.