Lead - Brand Marketing - Personal Care Startup (6-12 yrs)

Brand Marketing Lead

Job Description:

- We are seeking a dynamic and experienced Head of Brand Marketing to join a fast-growing Series A-funded startup in the personal care industry.

- This role focuses on creating a compelling brand strategy, driving impactful storytelling, managing creative teams, and executing campaigns that elevate brand awareness and user engagement.

- Alternate Sat. Working

Location: Gurugram

Key Responsibilities:

- Develop and implement a year-long brand strategy and narrative.

- Lead creative and content teams to ensure cohesive messaging.

- Drive partnerships to enhance brand visibility.

- Strategize and execute marketing campaigns to build awareness and engagement.

- Collaborate with revenue teams to support acquisition and retention.

- Track brand performance and optimize future strategies.

Key Requirements:

- 6+ years of brand management experience in consumer goods or D2C.

- Demonstrated leadership experience in managing and inspiring cross-functional teams.

- Strong creative and analytical skills with a proven track record in impactful campaigns.

- Expertise in crafting compelling brand narratives and storytelling.

- Ability to lead teams and work collaboratively across functions.