Senior Manager - Brand Marketing - FMCG (3-10 yrs)

- We are seeking a highly motivated and results-oriented Senior Manager of Brand Marketing to join our dynamic team. In this role, you will play a critical part in shaping and executing impactful brand campaigns that drive consumer engagement, brand awareness, and business growth

- This position requires a blend of strategic thinking, creative vision, and strong execution skills to deliver exceptional brand experiences.

Key Responsibilities:

Brand Strategy & Planning:

- Collaborate with the Brand Head to develop and implement comprehensive brand marketing strategies aligned with Paytm's overall business objectives.

- Conduct market research and competitive analysis to identify key consumer insights and market trends.

- Develop and manage brand budgets effectively.

Campaign Conceptualization & Execution:

- Conceptualize, develop, and execute innovative and engaging brand campaigns across various channels (digital, social media, TV, print, OOH, etc.).