Senior Business Analyst - Digital Platform - Spirituality/Wellness Sector (2-4 yrs)

Senior Business Analyst

About Our Client: Founded in 2020, the company is a digital platform in the spirituality and wellness sector, offering tailored apps to help users with personal growth and well-being. It combines technology with traditional practices to deliver engaging content and experiences that drive long-term user retention. The brand aims to cater to individuals seeking high-quality and authentic devotional products, blending traditional craftsmanship with modern convenience.

Job Description: Senior Business Analyst

Location: Bangalore (HSR Layout)

Experience: 2 - 4 years

Qualification: Bachelor's or Master's degree in Business Administration, Economics, Finance, Engineering, Mathematics, Statistics, or Data Science or Related field

About the role: We are seeking a highly motivated and self-driven Business Analyst (Individual contributor role) with 2-4 years of experience in a B2C/D2C product startup. In this pivotal role, you will analyse data, generate insights, and help shape our business strategies. You will collaborate with cross-functional teams to ensure our products meet and exceed user expectations, driving growth and success.

Key Responsibilities:

- Data-Driven Insights: Analyse complex datasets to inform business strategies, optimise product performance, and support decision-making.

- User Behaviour Analysis: Deeply understand customer behaviour and translate insights into actionable recommendations that enhance product and marketing efforts.

- Cross-Functional Collaboration: Partner with product managers, marketing, and engineering teams to ensure alignment on goals and seamless execution of business strategies.

- Strategic Planning: Identify business opportunities, forecast challenges, and provide data-backed recommendations to senior management.

- KPI Management: Dene, monitor, and optimise key performance metrics across customer acquisition, retention, and overall product performance.

- Market Research: Conduct thorough market research to stay ahead of industry trends, understand competitor strategies, and anticipate customer needs.

- Process Improvement: Identify opportunities to streamline operations, enhancing efficiency and customer satisfaction.

Requirements:

- Experience: 2-4 years as a Business Analyst in a B2C/D2C product startup or a similarly dynamic environment.

- Analytical Excellence: Strong analytical skills with a proven ability to work with large datasets and generate meaningful insights.

- User-Centric Mindset: A deep understanding of user behaviour, customer journeys, and the importance of customer-focused design.

- Technical Proficiency: Skilled in data analysis tools such as Advanced SQL, Excel, PowerBI and Tableau, with experience in Agile methodologies.

- Strong Communication: Ability to distill complex information into clear, actionable insights for diverse stakeholders.

- Proactive Attitude: Self-starter who takes initiative, thrives in fast-paced environments, and can work independently.

- Adaptability: Comfortable navigating and excelling in a rapidly evolving, high-growth environment.