Senior Business Analyst - B2C/D2C Product Startup (2-4 yrs)

We are looking for a highly motivated and self-driven Business Analyst with 2-4 years of experience in a B2C/D2C product startup. This role is pivotal in leveraging data to generate insights that drive business and product strategies. As a key team member, you will collaborate with cross-functional teams to ensure our products not only meet but exceed customer expectations, fostering growth and success.

Key Responsibilities:

1. Data-Driven Insights & Decision-Making:

- Analyze complex datasets to derive actionable insights for business growth and optimization.

- Develop data-driven strategies to enhance product performance and marketing effectiveness.

- Support leadership with data-backed recommendations for strategic planning.

2. User Behavior & Market Analysis:

- Deeply understand customer behavior to improve user engagement and retention.

- Translate behavioral insights into actionable recommendations for product and marketing teams.

- Conduct market research to stay ahead of industry trends and anticipate customer needs.

3. KPI Management & Performance Optimization:

- Define, monitor, and optimize key performance indicators (KPIs) related to customer acquisition, retention, and product success.

- Identify growth opportunities and forecast challenges using data-driven approaches.

4. Cross-Functional Collaboration:

- Partner with product managers, marketing, and engineering teams to align goals and execute business strategies.

- Work closely with leadership to drive data-centric decision-making.

5. Process Improvement & Business Optimization:

- Identify and implement process improvements to enhance operational efficiency.

- Support automation initiatives to improve data collection, reporting, and analysis.

What You Bring?

Experience:

- 2-4 years as a Business Analyst in a B2C/D2C product startup or a similarly fast-paced environment.

Analytical Excellence:

- Proven ability to work with large datasets to extract meaningful insights.

User-Centric Approach:

- Strong understanding of customer journeys, behavior analysis, and data-driven decision-making.

Technical Proficiency:

- Hands-on experience with SQL, Excel, Tableau (or similar BI tools). Familiarity with Agile methodologies is a plus.

Strong Communication Skills:

- Ability to translate complex data into clear, concise, and actionable insights for diverse stakeholders.

Proactive Mindset:

- A self-starter who thrives in fast-paced environments and takes initiative.

Adaptability:

- Comfortable navigating high-growth, rapidly evolving business environments.

Why Join Us?

- Be part of a high-growth startup shaping the future of B2C/D2C businesses.

- Work in a data-driven culture that values innovation and user-centric decision-making.

- Collaborate with cross-functional teams to create impactful solutions for real-world challenges.

- Opportunity to grow and advance in a fast-paced, dynamic environment.