B&W BG CSP Lead, India

Role Title: B&W BG CSP Lead, India

Location: Mumbai HQ, India

Function/BU: Beauty & Wellbeing, Customer Strategy & Planning (CSP)

ABOUT UNILEVER:

KEY RESPONSIBILITIES / FOCUS AREAS

A. Accelerate Capability through partnership with local CSP, CMI, Marketing & CBD teams Shape and deliver the capability plan to deliver the GAP across the following areas | 30%

• More from Core
  I. Category Management, Shopper Insights & CRM leverage to drive growth opportunities
  a. Tooling and Training
  b. Customer support
  
  II. Un-Missable POSM and Step Up beauty Selling
  a. Marketing Design training
  b. Beauty Selling Academy - front line
  c. Landing Beauty Advisors programme
  
• Step Up Impact
  I. NRM Pricing and landing price on core brands with superiority
  II. NRM Portfolio & Channel Mix management - to drive high growth channel acceleration
  IIINRM Trade Investment Optimization
  a. Lead trade terms transformation from 1UL to BU led
  b. Transparency of terms vs 6Ps/ B&W strategy
  
• Digital Transformation
  I. Input into CSP Accelerator future design
  II. Build Capability in Social Commerce and Digital Commerce execution - focus profitability

B. Voice of the Customer and Channel in market for BG led Power Brand Innovation for Brazil and Mexico | 30%

• Market Makers
  I. Lead a squad of CSP, Marketing, CMI, CBD to ensure that global innovations are fit for market, customer, channel and will grow category from START.
  a. PPA & Promo/ Retailer Strategy
  b. Social First BET - Unmissable and beauty Step Up Assets
  c. RTM and source of volume by channel

C. Global lead for Un-Missable Execution and Retail Beauty Academy | 40%

• Support the Beauty Advisors roll our globally - Design lead for web platform, content creation with agencies, comms and project management.
• Support the deliver of Retail Beauty Academy App to CBD teams globally
• UnMissable POSM O+O - Design Once deploy everywhere BETS, POSM harmonization
• Lead Un-Missable POSM Community of practice in partnership with Head of CSP
• Create execution Look of Success by Channel with execution metrics tracking scorecard
• Work with other BG CSP to drive roll out into China, SEA and LATAM

CONTEXT & MAIN PURPOSE OF JOB

Collaborate to deliver Strategic CSP Agenda and drive capability in CBD & CSP

• Brining detailed market knowledge into Innovation design at an early stage (e. g. PPA, Channel cost to play)
• Build global CSP capabilities (NRM, Cat Man, dComm)
• Partner with the market CBD teams and CSP teams to land strategic CSP agenda, as agreed with GM & market CSP lead
• Lead the transformation of beauty Selling and UnMissable Execution globally

Direct Reports: None - but responsible for agency & squad projects

KPI s AND DIMENSIONS

• USG
• GM / UOM (Innovation NRR, 3yr GM roadmap, Premiumization Acceleration)
• Distribution
• B. Advisors ROI

KEY INTERFACES

Priority 1:

• Channel execution scorecard
• CSP Accelerator - NRR 5%+, Usage & adoption 75%,
• Channel profitability - Brand level
• CRM data analytics
• Capability programme - scorecard
• Innovation lead-time reduction - channel PPA for all innovation
• POSM 85% in market

Priority 2:

• Retail Academy App delivery & usage in CBD teams
• POSM global B&W 85%, harmonization savings
• Beauty Academy Attendance 80% CSP to all Level 1 events
• Execution metrics tracking scorecard
  

KEY SKILLS & KNOWLEDGE

Focused Skills

• CD: Channel & Execution, Customer & Retailer understanding, H&B and E-commerce Channels, Shopper Marketing, NRM experience, Data-Driven Mindset and Internal Tools.
• Track record of Influence without line management and success through collaborative leadership.
• Confidence in board room situations, clearly able to quickly simplify the complex.

Standards of Leadership

• (Strategic thinking and writing; communication and storytelling; Stakeholder Management; Lateral Influence without Authority; Process Thinking (Discipline); Ability to join the dots and show the big picture, building collaborative relations).
• Accountability and Responsibility - can work effectively as part of a virtual global team / independently

RELEVANT EXPERIENCES

• Prior experience in a CD (CSP/CBD and Execution role) will be useful
• Team Leadership
• Global/ local Mkt experience
• NRM Experience
• Shopper Marketing / Category Management
• Agency management
• Channel Insights
• Tools: UniOps and D&A

Join us and create

A better business. A better world. A better you .

Click to know more: www. hul. co. in