Manager - Ecommerce For Consumer Healthcare

• Role & responsibilities:

Responsible for executing the Ecommerce channel vertical with expertise in GTM strategy, Terms of Trade negotiations, JBP & Performance Marketing. Responsible for driving Channel top line & ensuring optimum ROI.

• Core Responsibilities:

1. Execute the GTM strategy for e-commerce channel with key focus towards Market place & e- Pharmacies.
2. Responsible for closure of favorable Terms of Trade and JBP with top customers
3. Liaising with internal Marketing Team in driving Performance Marketing & Digital activations.
4. Work with cross functional Teams like Supply chain, Finance & Brands in ensuring optimum service levels execution of event led activations & business hygiene.
5. Negotiates Promotions/Activations with buyers of e-commerce accounts
6. Track & Report Analysis on Promotional evaluation, customer point of sale information, strategic initiatives with key stakeholders.
7. Drive optimum service levels thru effectively Demand Forecasting & coordination with Internal Supply chain and Customers
8. Innovate and Design activations in the areas of display/ search word optimization, penetration drive & retention along with key stakeholders
9. Develop and maintain Great relationship with Ecommerce customers which helps in building partnerships and growing business together.
10. Coordinate with the front end execution teams for operational issues
11. Work in tandem with Brand and Customer Marketing to build plans for categories and execute them. Integral part of Brands plans to drive Digital & e-commerce

• Preferred candidate profile:

5+ years of experience working at an FMCG/OTC Organization driving/ managing Ecommerce channel with sufficient knowledge and understanding about Sales strategies, GTM & processes around Market place & E-pharmacies.